Strategic Management of Marks and Spencer

Strategic Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Strategy of Marks and Spencer................................................................................................3
2. Method of development ..........................................................................................................4
3. Leadership style ......................................................................................................................5
4. Change Management Model for strategy implementation.......................................................7
5. Sustainable Strategy.................................................................................................................7
6. Future recommendations .........................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Marks and Spencer is a major British multinational retailer that specializes in selling clothes,
home products, and food products. The report will examine the information related to strategy,
the strategic tools which helps in analysing methods of development, leadership styles at Marks
and Spencer, its change management models and its implementation, future sustainability
strategy along with recommendations for the growth and development of the company. This
documentation will describe about the suitable mission, vision of M&S that will support for
implementing strategies in business growth and development.
Moreover, identifying the leadership style in which supports for changing the overall
business operations and functions. In this report, it will discuss the change management model
such as Change Kaleidoscope, which consider as method or technique for handling all kind of
logical business processes. Explaining the concept of Corporate Social Responsibility which
primarily used by M&S in order to develop or create as strong strength of enterprise. Afterwards,
it will provide the better opportunities for organization to change the current status of society and
workplace environment.
1. Strategy of Marks and Spencer
Mission — To make inspirational brand quality in the business environment (Scott and Walker,
2017).
Vision — The vision is to be the standard against which creates future strategies such that they
serve the customers better and company flourishes effectively and efficiently.

2. Method of development
Organic development is the growth of the organization by increasing output and enhancing
sales internally (Bernon, 2018). Organic growth is concerned with sales and expansion through
company's own resources. This comprises factors which are elaborated below -
Store closures (end of lease) — Marks and Spencer faced many challenges regarding the
growth and development of the organization. There were times when the company had grown
full fledged but due to some internal factors the company had to outgrow more to show its
power. As the clothing business became stagnated in 2015, the company had to bear the losses
due to the production in the clothing segment. At the same time company had problems with
availability when it still did have hits : a pink duster coat in 2013 and a brown cowgirl sued skirt
in 2015 had been hugely successful in the fashion media but stores had quickly run out of stock.
Changing Format or Use of Stores — Marks and Spencer changed its format to hands —
on style which stated that the company better runs that way than with the disengaged board.
Then came the “Transformation Plan” which was framed for the company to grow and expand
more on the larger basis than before. Archie Norman was appointed as the new chairman in the
later years who took out this transformation plan and clearly set the goals and objectives of the
company for effective and efficient formation of the plan with the strategies concerned.
Opening New Stores — Majority of the company's chains were opened in different
counties and cities. This gave the aspect of growth factor which led to overall development of the
company's reputation (Szymanska-Bralkowska and Malinowska, 2017).
The External Growth — The tie — up with Ocado with Marks and Spencer was done for the
growing digital operations for operating online delivery services which Marks and Spencer was
not able to create. Ocado took place when anxieties grew for growth in digital competition.
Collaboration with Ocado lead to deliver food at the start of September (Bajgai, 2017). There
was a 47.9% partnership jump in the sales which also enhanced profitability of the company. The
external growth of the company contributes to the internal environment as well. External growth
consists of the market environment, GDP, economies of scale, better distribution
channels/control of supplies, acquiring intangible assets. Along with the external growth consists
of increased market share. New products and market areas acquire faster speed for delivering the
products. Entry of new segments of an existing market leads to external growth of a business as