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Marketing Management - Zara Assignment

   

Added on  2020-01-07

18 Pages5219 Words163 Views
MARKETING PRINCIPLE

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Explaining varied elements from marketing process ......................................................11.2 Benefit and cost of marketing orientation .......................................................................3TASK 2 ...........................................................................................................................................42.1 Assessing the impact of macro and micro environmental factors on the marketing decisionof Zara ...................................................................................................................................42.4 Impact of buyer behavior on marketing activities of Zara ..............................................6TASK 3 ...........................................................................................................................................63.1 and 3.2 Developing the product to sustain competitive advantages and arranging theproduct distribution ...............................................................................................................63.3 and 3.4 Setting the prices as per market condition and selecting suitable mean ofpromotion ..............................................................................................................................72.2 and 2.3 Segmentation criteria and targeting strategy ......................................................73.5 Extended marketing mix ..................................................................................................8TASK 4 ...........................................................................................................................................84.3 Difference between international and domestic marketing .............................................84.1 Marketing mix for two segments .....................................................................................94.2 Difference between marketing the product to business than Zara customers .................9CONCLUSION .............................................................................................................................10REFERENCES .............................................................................................................................11

Illustration IndexIllustration 1: Elements of marketing process.................................................................................1Illustration 2: PESTEL analysis.......................................................................................................4

INTRODUCTION Marketing consists of different type of activities which enables the manager oforganizations with regard to identify the specific needs and demands of its respective customersin an effective way (Concept of marketing, 2015). For the firm, it is very important that it mustgather full-fledged information about its customers. This is because, by complying with thegiven type of activity enterprises can maintain the satisfaction of its buyers. Thereby, they canperform significant improvement in their sales and profits in an effective way. This report isbased on the case study of Zara which is Spanish based clothing retailer. The report will provideexplanation all the concepts which are associated with marketing field. TASK 1 1.1 Explaining varied elements from marketing process Marketing is being regarded as the core function of business operation because thisfunction helps in spreading information about the produced product among respective buyers(Rosenbloom and Dimitrova, 2011). In addition to this, with the help of given function onlymanagers of firms will be able to carry out their efforts with regard to perform significantimprovement in the sales and profits of the enterprise. In this regard, different elements ofmarketing process is assessed and it is explained in below:1

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