Marketing Strategies at Zara: STP, Marketing Mix, and Relationship Marketing

Marketing
Management

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
Explaining STP strategy of Zara............................................................................................4
Marketing mix strategies........................................................................................................6
Relationship marketing strategy.............................................................................................8
Recommendations for new marketing strategies at Zara.....................................................10
CONCLUSION........................................................................................................................11

INTRODUCTION

Marketing management can be understood as widely essential aspect within
global business aspect, dynamically evolving within recent time periods with high pace
innovation goals. For this report, ZARA has been taken as fashion brand known for its highly
fashionable clothing apparels, high competitive market positioning and digital marketing
expertise factors evolving within. The report will be analysing STP strategies, for
strengthening larger customer market base for higher competitive growth domains within
fashion industry. Furthermore, marketing mix focusing on 4 ps of marketing will be further
evolved on within business goals for larger time periods. Study will further head on
competent examination on relationship marketing strategy identification for emphasising
current tactics evolving within brand, rising larger functional scale productivity. Research
will also further enable analysis on recommendations, for growing vivid range of commercial
diversity domains within longer time periods.
Explaining STP strategy of Zara
Zara as being part of international market applies strategies approach in order to get
success. There are various competitors in both domestic and international market. There are
several types of marketing strategies for accomplishing the purpose of business objectives. In
order get deeper emphasis on marketing plan of selected organization STP analysis becomes
essential. It provides significant information regarding the segmenting, targeting and
positioning. This particular approach contributes largely in attaining higher revenue with
implementing strategy of significant customer relationship. it can be deeply understood from
the below mentioned points.
Segmentation
It is related with particular procedure of dividing total customers into different
segments in order to make business practices effective. Segmentation is initial stage of STP
strategy which contributes in dividing large number of customers in industry into suitable
divisions on the basis of demographics, psychographic, geographic and behavioral (The
segmentation, targeting, positioning (STP) marketing model, 2021). Before moving towards
market it becomes essential for Zara to pay attention on these. Having clarity regarding
company’s chosen segment help In developing further actions like advertising, etc so that
attracting clients towards products becomes efficient. Zara adopts this step and give emphasis
on demographic segment. This comprises gender, age and psychographics as well focus is
given to high class attitude people. It segments its customers on the basis of their attitude as