Implementation and Controlling in the Marketing Planning

Running head: CONDUCT A MARKETING AUDIT
CONDUCT A MARKETING AUDIT
Name of the Student
Name of the University
Author Note

CONDUCT A MARKETING AUDIT1
Marketing Plan – Sarto’s Gourmet Pastas – December 2016
Situation Analysis
The problematic areas which are faced by Sarto Gourmet Pastas I that it has failed to
create an identity in the place of operation. According to the author branding is one of the most
important part of marketing as well as attracting the customers from the competitors in the
market. Regarding the Gourmet Pastas operation it can be said that it did not create a target
market operation in order to target few set of customers who will be loyal to the company for the
rest of the life.
Not having a proper USP has been one of the most important factor for the company.
Unique Selling Point will give the company more client as because the client will be impressed
with the product or service provided. Also the company has not been able to attract the potentials
customers because the CEO of the company has asked the employees to charge higher rate for
the rick folks living in the area as well as she has asked to increase the delivery rates in order to
increase the revenue earned.
Keeping all these issues in mind it has been a problematic situation for the company as
because the competitors like Stella’s and Pasta Bite has opened up outdoor sales market targeting
the young millennial and the young people in the society which is directly affecting the sales
target of Mario. The company is trying to increase the sales so as by decreasing the price of past
in order to attract the customers towards them.
Marketing Strategy
Regarding the opportunities it can be said that the company should try to create its own
USP or the Unique Selling Point which will help it to increase the sales target assumed by the