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Segmentation of Marketing - Doc

   

Added on  2021-02-19

10 Pages3173 Words36 Views
MarketingEssentials

Table of ContentsINTRODUCTION ..........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONMarketing is refer as creating awareness about product and services offered by companyto enhance it sales by building positive relationship with employees (Pike, 2015). Marketinginclude conducting market research to identify needs of customer, promoting and sellingproducts by providing value to consumers. This report is based on “Knock-out” restaurant whichis new restaurant located in UK. This is a family restaurant which serves authentic food withsome traditional touch to attract all age group people. This assignment will include properunderstanding of marketing environmental audit for starting up new business. This also consistof segmentation of marketing and communication mix strategy for attracting targeted audience. MAIN BODYMarketing is a study which help and manage marketing activities of business. Mainmotive of marketing is to attract more customer to business products and services. Identifyingneeds of customers and fulling it is ultimate objective of company. Knock out restaurant is alsobased on this objective. This restaurant offers high quality and fresh food to customer which isable to serve value to consumer. Its increases dining experience of customer with effective staffservices. Atmosphere and ambience of restaurant is very attractive and it is special for sportslover and kids as it also has gaming section within restaurant. Apart from environment and foodof 'knock-out', it same some special food recipe which has traditional factor in its food. Thisrestaurant food prices are not too high. Price of services justify with its quality and speciality tocustomers. Environmental auditTo understand market environment in which Knock-out restaurant is dealing, it is veryimportant to evaluate and analyses internal as well as external environment. For conductingenvironmental audit, SWOT can be used for analysing internal environment of Knock-out andPESTLE for external environment of business. Internal analysis Internal market analysis can be conducted by SWOT analysis (Simkin and Dibb, 2013).This will help in identifying strengths, weakness, opportunities and threats to company. SWOTanalyses is effective approach for environment audit. 1

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