Quantitative Research Methods and Techniques

This assignment explores the concept of quantitative research methods and techniques. It discusses how these methods can be adopted to determine depth information about a topic using statistical tools and techniques. The use of positivism technique is highlighted as it is based on scientific method, allowing for a highly structured research design with pre-arranged limits and boundaries. The deductive approach is also mentioned, which encourages time-saving and leads to appropriate language usage. The assignment concludes by mentioning the advantages of quantitative research, including easy measurement and clear results.

Research Project

Table of Contents
RESEARCH PROPOSAL...............................................................................................................1
TITLE: Social media in promoting Glastonbury Festival Ltd....................................................1
Research questions......................................................................................................................1
Aims and objectives....................................................................................................................1
Literature review.........................................................................................................................1
Methodology...............................................................................................................................5
Action plan..................................................................................................................................7
LO 2.................................................................................................................................................7
P3 Conduct the primary and secondary research with using costs, access and ethical issues....7
P4 Primary research with appropriate analytical tools................................................................8
P5 Research project, communicate the research outcomes for the intended medium. ............16
P6 Reflect on the effectiveness of research methods applied in the research for meeting of the
objective of business research. .................................................................................................21
LO4 ...............................................................................................................................................24
P7 Consider alternative research methodologies in view of outcomes. ..................................24
REFERENCES..............................................................................................................................25

RESEARCH PROPOSAL
TITLE: Social media in promoting Glastonbury Festival Ltd
Research questions
How does Glastonbury Festival Ltd, use social media to increase promotion?
Aims and objectives
Aim: To evaluate the social media in promoting Glastonbury Festival Ltd.
Objectives
 To review literature in social media and promotion.
 To collect data and social media and promotion.
 To recommends how Glastonbury Festival Ltd. Use social media to increase in
promotion.
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Literature review
Usefulness of social media and digital promotional tools
As per the view of Bonilla and Rosa, (2015), social media and digital technology is the
most efficient aspect in term of cost which used to increase brand awareness of the business. In
this way, implementation of the social media greatly increase brand awareness and through
engage large audience. In respect to create social media profile, interaction with several people
also considered which build reputation of the enterprise. Every post share that introduce network
of individual to lead potential customers. In contradicting, Tuten and Solomon, (2017) stated that
without marketing business unable to get large number of customers. This is because, social
media is considered as the inbound traffic to make familiar with brand and searching for same
keywords. In the social media profile business implement marketing mix that make every piece
of content as the business opportunities to acquire new customers. It is also melting different
types of people who belongs to different background and behaviours.
In addition to this, Davis III, Deil-Amen and González Canché, (2015) explored their
views that syndicating the customer content develop many platforms that are possible to
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organically reach to successful results. Demographic of consumers search for website using
keywords on Facebook which begin to different social media platforms. As results, it is
important to increase search engine ranking in the business to look towards the significant
success in the business environment.
Measure successful program in Glastonbury Festival
According to the point of Moreno-Munoz, Bellido-Outeirino and Gomez-Nieto, (2016),
Glastonbury Festival highly influenced by the hippie ethics and free festival movement in early
1970. In this consideration, amongst several artists different programs has been promoted.
Organiser of the event is Michael Eavis decided to host the first festival who is called Pilton
Festival. In this way, music program performed as the bath festival nearby the West Show
ground in 1970. This festival retains vestiges of the tradition that encompasses the green futures
and healing field. In addition to this, Nambisan, Lyytinen and Song, (2017) explored their views
that Free festival in 1971 also considered which was integrated by Andrew that found and
introduced Michael Eavis by David Trippas. There are several programs performed and
developed which included David Bowie, Mighty Baby, Traffic, Fairport Convention, Gong, etc.
It was paid for the different people such as supporters and advocates towards the tradition of
music, poetry, dance, lights, spontaneous movement.
As per the point of Gagnon and Sabus, (2015), in 1978 there is unplanned event
considered when the convoy of vehicles from the Stonehenge festival which is directed by police
to worthy farm. This festival was revived in upcoming years for the event. Festivals are become
annual fixture that barring periodic fallow years. Organiser of the present event considered
conjunction with the campaign for nuclear disarmament.
Relationship between social media or digital tools with successful program in Glastonbury
Festival
According to the point of Scherman, Arriagada and Valenzuela, (2015), festival season in
UK begin as the biggest consideration. Glastonbury Festival perform functions and operations
with contemporary performing arts which take around 5 days and ran since 1970. Social media
play vital role in respect to perform several functions and operations in the business. This is
because, it helps to increase effectiveness with create certain network. Improvements in the
strategy also developed with network which make changes to improve strategy. Facebook is the
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make social media which increase audience base in the selected enterprise. In UK, there are
around 343,892 people fans of this festival. From the other nations, such people are also take part
in this festival. It is looking very interesting towards the Glastonbury Festival. However, Hill,
Betts and Gardner, (2015) stated that Twitter is the main and reliable resource that used by
people to follow the chosen organisation. In this way, information could be provide about the
line-up bands, tickets, logistic, etc. Further, there are several games and competition considered
engage twitter users. In this consideration, it is important to look towards the each platform that
increasing assistance in the business.
Ways through social media activities increasing in the business to make high growth in
Glastonbury Festival
As per the view of, Jugenheimer, Sheehan and Kelley, (2015) there are several ways
through implementation of the social media considered in effective way. In this consideration,
higher conversation rates helps to increase visibility and gain more opportunities for the
conversation requires at workplace. With the help of the blog post, image, video, etc. lead
viewers can be increasing in the company website. It also helps to increase traffic with social
media activities. Social media marketing also allow to the business to give positive impression
with humanisation factor. When the brand are interactive through sharing content and
commenting on the several posts. However, Agarwal, Barthel and Johnson, (2014) argued that
people prefer to do the business with several companies to record data and effectiveness in
systematic manner. Glastonbury Festival need to implement better customer satisfaction in the
business so that they are able to deliver creative results in the enterprise. Social media
networking and communication platform increasing effectiveness through developing outcomes
considered at workplace. On the other hand Neville and Waylen, (2015) argued that
improvements in the brand loyalty is main element that increase goals and objectives of the
company in systematic manner. In this aspect, brand products implemented at workplace that
increase promotional campaigns in the business environment. With see these platforms,
Glastonbury Festival able to increase their brand image and promotional activities as well.
In respect to carry the present research program, it has been seen that I performed well to gather
relevant information towards the effective results and outcomes. It helps to increase interaction
with different people in the business. In addition to this, it also helps to generate positive
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consideration at workplace. According to the different people view, it has been stated that aims
and objectives completed on time. Apart from this, the present research evaluates the social
media influences in the business which assists to develop systematic work performance in the
business environment (Hayes, Carr and Wohn, 2016). In respect to carry the overall strategy, it
has been stated that systematic work performance analysis to attain desired results in the
business.
In addition to this, there are several respondents take part to make proper efforts towards
the goals and objectives. In addition to this, findings and analysis will be developed for proper
maintenance and enhance business results for understand creativity. Social media helps to create
several advantages in the business that assists to maintain profitability and effective performance
for business results.
Introduction and background
Social media and digital promotional tools create several advantages to make effective
results at workplace. In this aspect, web-based technologies considered in the business that
increasing profitability and productivity in enterprise. In addition to this, it is also computer
based activities that creating and sharing ideas, information, etc. to make expansion of the
business (Houston, Hawthorne and Griffith, 2015). Glastonbury Festival considered five-day
festival to perform contemporary and takes place for music, hosts dance, comedy, etc. Leading
pop and sock artist are head of the event who perform smaller stages in particular areas. In
respect to increase their performance, present report determines setting of different kinds of
social activities with Glastonbury Festival able to increase customer participation in it. However,
there are majority of people working to help volunteers to raise the pounds of charity enterprise.
Rationale
With respect to implement social media tools, Glastonbury easily promote their music
festivals. For instance, using Facebook, twitter, Google+, YouTube, etc. Twitter is one of the
important and reliable source of information which assists to inform their followers and offer
support for people who have need assistance (Hayes, Carr and Wohn, 2016). As a result, it helps
to compete with other musical event program and engage users easily. Moreover, Facebook is
also important element that consider sale promotion with several kinds of posts. Visual content is
also most popular context which helps to promote musical festival. Some festivals are also
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contained professional videos that are shared on YouTube, Vine, etc. Glastonbury mainly use
Facebook page for every year festival. As a result, they share line-up updates to promote festival
relating activities.
Research questions
 How does Glastonbury Festival Ltd, use social media to increase promotion?
Methodology
In order to collect relevant data, digital technology play important role in the business
success. In this way, high growth with innovations and development considered at workplace. In
addition to this, information also collected to implement tools and techniques in Glastonbury
Festival. Following are certain research methods implemented to collect primary and secondary
data:
 Qualitative and quantitative research methodology: Data analysis is also important
function of the research that used and carried to develop systematic work performance in
the business. In this consideration, appropriate research considered which provide
effective results in the enterprise. There are two types of methods implemented to
analysis the data such as quantitative and qualitative. In respect to considered the present
research, researcher implemented quantitative techniques to gather and measure
information with statistical tool such as Z test, chi square test, charts, etc. (Jugenheimer,
Sheehan and Kelley, 2015). With respect to identify social media promotion, qualitative
methodology has been selected by researcher.
 Quantitative research method: In the present research, there are several methods to
collect primary data. In this aspect, present analysis consider survey from employees of
Glastonbury Festival. It is the best perspective to identify social media promotion on
Glastonbury.
 Research techniques: In respect to collect effective information, there are several tools
and techniques implemented at workplace to generate positive view. With this
consideration, several methods considered which play important role in business success
(Taylor, Bogdan and DeVault, 2015). Social media promoting on Glastonbury has been
identified successfully to increase systematic program.
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 Sampling: In respect to carry the present research, it has been analysis that there are
several tools exist through research will be established to considered effective results. In
this manner, simple random sampling method has been implemented in which
questionnaire prepare and ask from 20 staff members of Glastonbury Festival. It is the
best aspect to find social media promotion in Glastonbury. This is because, staff members
are well known about the tools that helps to increase customer attraction for festival.
 Research design: Research design also important tool that helps to Glastonbury to assess
social media to promote festivals. In this aspect, selected topic considered with research
design that assists to make effectiveness in the business environment (Bourque and
Bourdon, 2017). There are several aspects of the research design such as descriptive,
experimental, exploratory, etc. In the Glastonbury Festival descriptive research method
has been used that helps to collect relevant information towards social media promotion.
It also helps to find in-depth information at workplace.
 Research philosophy: Research philosophy used to carry program in systematic way to
attain desired results at workplace. In this consideration, researcher wants to make
effective functions that helps to find relevant results in Glastonbury Festival. In this
manner, researcher has several options such as interpretivism, positivism, etc. (Barquero
and Bosch, 2015). From the above researcher used interpretivism research philosophy
that assists to collect relevant data from fresh resources. As a result, social media
promotion on Glastonbury for their music event measure successfully.
 Collection of the data: Data collection is the important aspect that helps to gather
relevant information towards the research problem and issue. In this way, primary and
secondary two types of data mainly implemented in the business unit to develop effective
functioning. Primary data gather from questionnaire which asks from staff members of
Glastonbury Festival. In this way, survey carry to identify social media promotion on
Glastonbury (King and Mackey, 2016). In addition to this, secondary resources also
implemented which helps to find previous research answer that performed on other
events and social media promotion. As per the aims and objectives, data will be gather to
perform several functions and operations at workplace of research.
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 Limitations: In order to conduct the present research, it has been seen that at workplace
of Glastonbury Festival, there are different limitations exist. In this way, systematic
research programs requires that helps to find useful responses for the present topic. Due
to lack of time and money, researcher face problems and issue to gather relevant
information at workplace (Agarwal, Barthel and Johnson, 2014).
Action plan
Activities Time frame
Literature review Week 1 to 2
Methodology Week 3 to 5
Data collection Week 6 to 8
Data analysis Week 9 to 11
Project write up Week 12 to 15
Presentation of project Week 16
LO 2
P3 Conduct the primary and secondary research with using costs, access and ethical issues
In respect to considered the different activities, researcher implement different program
to collect relevant information. In this way, work distributed in different stages. In this
consideration, tasks accomplished in systematic manner to apply the following elements:
 Cost: According to the present research analysis, total amount is needed that is £680. As
the above costs, each activity set and performed in well manner. This is fixed to ascertain
effective results and accomplish tasks as well. It is related with the collection of primary
and secondary data as well.
 Risk: Further, in the present research mainly risk also ascertained due to limited time and
cost. Hence, researcher face issue to accomplish desired results in the systematic manner.
In addition to this, respondents are unable to understand all questions so that it also
impact to gather relevant information at workplace.
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 Access: The present research carry several functions and operations with wide
accessibility. Hence, social media helps to considered significant research in the business
environment (Hayes, Carr and Wohn, 2016).
 Resources: In order to collect the relevant data, researcher need to focus on the current
elements such as research tools, techniques, etc. All these elements helps to find effective
information and data gathering at workplace.
 Quality: Researcher has also responsibility to maintain quality of their outcomes. In this
consideration, primary information helps to generate effective results at workplace.
In respect to conduct the research program, there are several alternative strategies exist
that assists to evaluate business program in systematic way. Following are certain models exist
that can be used to find useful information: Scientific experimental model: With the help of scientific experimental model, there are
several strategies evaluated to considered methods and values. In this aspect, priorities ser
with research evaluation. Management oriented model: In this way, researcher can implement PERT and CPM
model that assists to attain desired results at workplace. These techniques help to find
useful results at workplace (Agarwal, Barthel and Johnson, 2014).
 Qualitative model: It is also useful method that could be used by researcher to make
effective functioning in the business. It involves value and subjective information in the
business environment.
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P4 Primary research with appropriate analytical tools
Questionnaire
Name:
Age:
Gender:
1. Do you agree with implementation of social media and digital technology in Glastonbury
Festival?
 Yes
 No
 Cannot say
2. Which is the best element of social media for the chosen enterprise?
 Facebook
 Twitter
 You Tube
 Instagram
 All of these
3. How are you satisfied with implementation of social media in Glastonbury Festival?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
4. How you access social media network in Glastonbury Festival?
 PC
 Laptop
 Smartphone
 iPod/iPad
 Any other
5. How long are you connected with Glastonbury Festival?
 One year
 Two year
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 Three year
 More than 3 years
6. Do you agree that digital technology and social media increases performance of chosen
business?
 Yes
 No
 Cannot say
7. How you get information from social network profile in Glastonbury Festival?
 Email
 Status
 Pictures
 Religion
 Any other
Theme 1 There are several people using internet website of the Glastonbury Festival
Did you use internet website of the
organisation? Frequency
Yes 17
No 2
Cannot say 1
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Interpretation: In respect to carry the above graph, it has been stated that there are 17
candidates said that they are using internet website to know about the Glastonbury Festival.
Furthermore, there are 2 respondents not using it which impact negatively on the outcomes and
results. Remaining 1 person said that it cannot be said that it is used or not in the enterprise.
Theme 2 Facebook is the best element of social media
Which is the best element of social media for
the chosen enterprise? Frequency
Facebook 15
Twitter 1
You Tube 1
Instagram 1
All of these 1
12
17
2
1
Yes
No
Cannot say

Interpretation: In order to focus on the above graph, it has been interpreted that there are 15
respondents using Facebook to know about the social media that implemented significantly to
increases effectiveness at workplace. Furthermore, there is 1 person who using Twitter to know
social media platform in the business environment. In addition to this, in Glastonbury 1
candidate also using YouTube to create systematic work performance in the enterprise.
Remaining 1 person using Instagram to know about the chosen enterprise.
Theme 3 People are highly satisfied with implementation of social media in Glastonbury
Festival?
How are you satisfied with implementation
of social media in Glastonbury Festival? Frequency
Strongly satisfied 16
Satisfied 1
Neutral 1
Dissatisfied 1
Highly dissatisfied 1
13
15
1
11
1
Facebook
Twitter
You Tube
Instagram
All of these

Interpretation: In respect to look towards the above graph, it can be interpreted that there are 16
candidates strongly satisfied with implementation of social media in business. In this way, it is
important to look towards the systematic work performance which increasing profits and revenue
of the business. Furthermore, 1 person is satisfied and 1 is neutral with this consideration.
Theme 4 Maximum people access social media with smartphone
How you access social media network in
Glastonbury Festival? Frequency
PC 2
Laptop 2
Smartphone 14
iPod/iPad 2
Any other 0
14
16
1
1
11
Strongly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

Interpretation: In order to carry the above graph, it can be stated that there are 14 candidates
stated that they are using smartphone to know about the business information. Furthermore, there
are 2 candidates said that they using PC for generated views towards Glastonbury Festival. In
addition to this, 2 candidates also using laptop to know about the effective features with
integrated it in social media.
Theme 5 Maximum people are connected from three years
How long are you connected with
Glastonbury Festival? Frequency
One year 2
Two year 3
Three year 14
More than 3 years 1
15
PC
Laptop
Smartphone
iPod/iPad
Any other
0 2 4 6 8 10 12 14
Frequency

Interpretation: In respect to focus on the above diagram, it has been stated that there are 14
candidates who are connected with the Glastonbury from 3 years. As results, they are well
known about the business activities and performance that implemented to create effective
performance at workplace. Furthermore, there are 3 candidates connected with the company
from more than 2 years so that it increases effectiveness with implementation of the systematic
work performances in the business environment. There are 2 people related with the business
from one year only. As results, they perspective less knowledge towards the Glastonbury
performance and outcomes. Remaining 1 person belongs from more than 3 years so that they
perspective high knowledge from others.
Theme 6 People agree that digital technology and social media increases business
performance
Do you agree that digital technology and
social media increases performance of chosen
business? Frequency
Yes 18
16
2
3
14
1
One year
Two year
Three year
More than 3 years

No 2
Cannot say 0
Interpretation: Furthermore, the above graph shows that there are 18 candidates said that social
media and digital technology increases effective performance in the business that develop
effectiveness in the organisation in systematic way. Furthermore, there are 2 candidates exist that
said that they are not agreed with implementation of the social media and advance technology in
the business environment. As results, it has been analysis that the Glastonbury need to focus on
the social media activities through they able to deliver effective results in different areas of the
world.
Theme 7 Maximum people get information from business status
How you get information from social network
profile in Glastonbury Festival? Frequency
Email 1
Status 15
17
18
2
Yes
No
Cannot say

Pictures 1
Religion 2
Any other 1
Interpretation: From the above graph, it has been interpreted that there are 15 candidates said
that maximum people in the business get information from business status so that it impact
positively on the systematic work performance at workplace. In addition to this, it also helps to
develop more systematic work performance in the business environment. There is 1 candidate
that said that he get information and knowledge from email which increasing effectiveness of the
business to make high targets and results. There are 2 persons said that religion is main
consideration that helps to know about the Glastonbury. This is because, the chosen company
organised several kinds of the events and festival program to gather relevant information and
outcomes at workplace.
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Email
Status
Pictures
Religion
Any other
0 2 4 6 8 10 12 14 16
1
15
1
2
1
Frequency

P5 Research project, communicate the research outcomes for the intended medium.
CONCLUSION
On the basis of the data assessment process that is been carried out within the
organisation this can be said that proper management of the Glastonbury festival this can be said
that the proper management of the business activities will support a good and effective placing of
the social media tools and techniques that are been adopted and imbibed within the organisation
will help the firm to improve quality of their products and services and will create an
environment for the business entity that will support a good rise within a business enterprise and
operations. As the social media tools and techniques that are been taken by the Glastonbury
Festival Ltd are been widely used all around the world, the organisation or the event firm will
utilize it as an effective and appropriate promotional tool, which will help them to have a
significant growth rate. This will help them to have a good management of their functions this
will help the firm to enhance the quality of business operations. The quoted firm is providing the
event services to and in this they need to perform their business activities as to receive the high
amount of loyalty from the customers. This kind of techniques leads to have greater advantage in
market. In addition to this, it can be said that the social media allows the customers in terms to
enhance the benefits and this all can attracts the working of the enterprise in the huge context.
Furthermore, it can be said that the effective things in the business functions can handle the ach
things in the greater manner.
Thus, social media tools can be helpful in regards to enhance the awareness and branding in the
eyes of public and it cam works as to retain the customer attention in market. It provides the
opportunity to connect with the number of the customers and audience in the market so that it is
possible to sustain the brand image in the market for the longer period.
The social media tools like Facebook, Twitter, Pinterest etc will create a desired hype or
curiosity within the organisation as its will help them to enhance the quality of business
operations and thus will lead an organisation to enhance the quality of operations. As the
Glastonbury Festival is required to be made successful, the firm is required to maintain the
effective operations and activities which will support a proper and effective adoption of high
quality measures and thus will support the firm with an effective and suitable handling of
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significant operations and thus will the firm to improve the quality of products and services. The
social media tools and techniques imbibed and placed within the organisation will help the firm
or festival to get a proper and suitable customer base and thus will improve the quality of
operations and activities that are been taken within organisation. This will improve the quality of
action plans and thus will help the firm to develop an effective services and products as per the
needs and demands of the visitors and customers. Also, it will guide the organisation to take the
suitable measures related to the organising of the Glastonbury Festival. Another advantage of the
operation is that it will encourage the fir to cover the proper assessment measure within the
organisation which support a good rise in the effectiveness of the organisation and thus will lead
the fir to enhance the quality of business operations and will lead to get the proper attraction to
carry out the business activities and operations in much effective way. Thus, the tool as social
media can be very best at the humanity because people can tell the experience they have with the
Glastonbury festival. With the social media technique the enterprise can able to bring systematic
operations and it can handle the each thing in the better mode. In addition to this, it can be said
that online brand reputation. Thus, online brand reputation can also helps to enhance the business
and with help of it working can be promote in the better and effective manner. Thus, greater
advance and the quality customer supplier relationship can help to get the things done in better
mode. Furthermore, by frequently sharing information about the commodities to the customers.
In addition to this, online reputation management has also getting business into the social media.
Thus, repetition can be advertising channel will be crucial in order to connect the people so that
all things can be done in better proficient mode. By listening up the customers there can be more
possibilities to refine brand and can do the things in the better manner. There are number of the
addition text that will help to attract the customers in market. Moreover, the world of mouth is
one of the best advertising tool that can help help in social media marketing and with help of it
all the things can be done in the systematic mode. Social media channel are just works as to
expand opportunities so that there can be possibilities in terms to brand voice, content and
interactions. This kind of the things will be helpful in terms to bring long term market
effectiveness. In addition to this, brand are putting the much more emphasises on the mind of the
customer and this kind of things can be attractive to the individuals.
As the Glastonbury Festival is an old event, operating since 1970, it will be well know to
the audience, whoa are not on the social media. Thus, the organisation will look after the proper
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management of the business operations and activities which will support the good rise in the
business activities and operations which will support a good management of the business
operations in much suitable and effective way. The customer base using the social media tools
and techniques will be mostly young citizens between the age of 16-35 years. This will also
improve the quality of products and services that will support a good management of the
organising of the event by the organisation. As during the festival season, the effective
consideration of the various operations and the revenue generation increase to a greater and
significant extent, thus on the basis of the operations and thus will lead to the management of
business operations which will support a good management of the business activities.
The findings suggest that, as the festival occurs or is been organised, the area or the
venue and the hosting firm sees a great amount of customers queries and contacts. Hence,
managing this customer requests and operations in an effective way on such a large scale can be
turned out to be a major challenge for the organisation. However, the utilization of proper social
media tools will help the fir to be ready for any sort of change and thus will lead the organisation
to improve the quality of business operation's and activities. Social media tools and technologies
like Facebook, Twitter will help the Glastonbury Festival Ltd to take the suitable and effective
measures to meet their customers needs and demands.
Some recommendatory measures can be chosen by the organisation to promote their
products and services and thus will help the organisation to promote their Glastonbury Festival to
a greater scale, in order to gain an effective and significant amount of operational capability that
will help the firm to enhance the quality of business operations and thus will lead to the proper
management of the event in a significant manner.
RECOMMENDATIONS:
Some recommendations for the Glastonbury Festivals are:
 Placing important measures and information on the various social media handles that will
support the organisation to enhance the quality of operations which will help the firm to
enhance the quality of business operations and action plans which will support a good
management of the business activities in much suitable way. This will help in reducing
the confusion among the customers and give them a proper idea about their services and
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activity measures which will lead to the suitable and significant rise in the business
activities and operation's.
 As the social media platform is susceptible or prone to get easily accessed and pinned
down, proper privacy retention measures and data security measures are required to be
placed out by the firm. Thus, it will help the organisation to lay a good and significant
manner. This will help the firm to carry out business operations in much effective way.
 The firm can provide the proper booking or registration measures that will help the firm
to meet the operations in much effective and significant manner. This will also enhance
the quality of business operations and organising Glastonbury Festival in effective way.
 Company can increase their presences on social media websites. With the help of it, firm
increase attraction of customers and probability of business. This also helps in increasing
competition in the worldwide.
 Firm can adopt various types of social media such as Facebook, You tube, Instagram,
Twitter and network for giving the information about their shows to people in the
worldwide.
 Glastonbury Festival Ltd. adopt digital technology in terms of social media for becoming
more popular their shows and improving their performance.
 They can use social media for increase brand reputation and brand awareness in front
their public. With the help of it, firm can easily promote and advertise to their shows.
 Through social media, they can build relationship with people. This assists in increasing
loyalty and support.
 Glastonbury Festival Ltd. can adopt social media websites, so that they can target
audience and build relationship with them. Therefore, they should increase their presence
on social media platform.
 With the help of it, they can look about likes, review, comments for their shows that are
giving by public. Through digital technology, they can improve their operation of
company in an effective manner.
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 Firm can use social media customer review and comment across worldwide. So that, they
should update their social media websites.
 With the help social media it is possible to take the feedback of the customers and instant
their problem can be resolved so that they can perform their business activities in the
more proficient mode.
 The social media tool is useful in terms to get interact with the people outside so that
brand reputation of Glastonbury can be enhanced.
P6 Reflect on the effectiveness of research methods applied in the research for meeting of the
objective of business research.
REFLECTION ON EFFECTIVENESS TO MEET THE OBJECTIVE
From above study, learn that digital technology is very useful for business operation. I
learn that social media is also very helpful for life as well as business purpose. I am also utilised
various social media platform such as Facebook, Instagram, Twitter, You tube and any other
websites. In this report, I learn that social media helps to increase effective operation and
enhancing customer reactions. With the help of it, firm easily giving the information and
advertising of their shows to public. Information includes venue, time, price, types of shows etc.
=providing by social media. This also helps in target audience and building relationship between
the customer and Glastonbury Festival Ltd. With the help of social media, I am sharing my
views and comments for all types of shows, events, festivals and other activities. Social media is
more beneficial for me to talk to my friends and family members who are leaving in foreign
countries.
Through social media, I am learning about different languages and sharing information
with my friends. Social media is more beneficial for Glastonbury Festival Ltd. Because of, they
have planning many of festivals that includes dance, music etc. Firm utilize the social media to
target audience for becoming more popular of their shows. From this research, I have learned
about social media and digital technology as well as its benefits and importance. I have acquired
that benefits of social media network in business operation and activity. With the help of it, I am
learning about digital technology for improving performance and reputation of company.
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Through it, I have learned that social media helps in building relationship with the public. I have
acquired that different benefits of social media for effective business operations. With the help of
it, increasing brand awareness and brand loyalty by customers.
In this study, I have learned that utilization of social media assists in customer
interaction, their reviews, likes and comments for product and services of business. With the help
of it, I am searching any types of information and collect data about my activity and work. I am
getting all the info about any company, every product and services on social media websites.
Digital technologies and social media networks gives free charge of learning. So that, I am
utilizing these technologies for completing my work, improving my researching abilities,
developing my knowledge and getting more information. With the help of it, I am achieving my
objectives and aims. This increasing connectivity with relatives and friends. Social media also
helps me to know about location, different restaurants and various company. Through it, I am
doing online shopping and booking for purchasing different products and services. Social media
aids to give updated news and current events across the world. With the help of it, companies
have promoted their product and services and increasing sales. So that, all the organizations must
have increase their online presences for enhancing their reputation and brand awareness in front
of people.
In addition to that, Glastonbury Festival Ltd. is the contemporary performing arts that
takes places near Pilton, England. In order to that, modern music, festivals hosts, dance, comedy,
theatre, circus etc. So that, company must have utilized social media and digital technology for
their business activities. With the help of it, they are given all information about their shows,
locations etc. for increasing more and more customers. Therefore, company must have increased
their online presences for getting reviews, likes and comments by people. With the help of it, I
am collecting all data relating to my topic. In the business context, company use social media for
improving their reputation and image in front of customer. By using digital technology, company
must have improved the quality and standard of their product and services. I Havre realized that
social media tool is one of besets way to promote business activities at online platform with
having regular interaction with the public. The one of the more beneficial aspect about using of
social media approach is that traditional market is more expensive as compare to the social
media advertising in the market. This kind of the things can be attractive in the eyes of the
customer in the huge context. I must say that, social media market has become the most integral
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part of the digital marketing and it can leads to frame effective marketing strategies and it is also
involving of the number of marketing activities on the social media networks as Face book,
instagram, Pin interest, etc. This all are inclusive in the form of text, images, videos, blogs and
the paid advertisement. This all kind of the activities can leads to enhance the customers in
market. There are number of the business who has started focussing over social media marketing
in terms to creating the customer engagement in the market for the long period. In this manner it
can be said that it can works as to enhance the engagement with the brand and its content. Thus,
with the help of making the effective conversation the business activities can be sustained in the
much more better manner. With help of it, there can be possibilities to boost the traffic to the cite
and the all function can be conducted in better mode.
Thus, it is one of the effective strategies to build awareness about the commodities in the
market. I can say that social media marketing is the approach that wills helps to connect with the
other influencer and the authorities so that each thing can be conducted in better mode. In this, it
can be said that it is not that easy to meet the expectation of the people with the help of sharing
the brand experience the brand in the online manner. I must say that social media marketing is
grater in terms to forward the each things in the better manner and can leave the positive
impression and can able to develop the larger community of brand so that each things can be
undertaken in better and effective manner. I should say that social media marketing is the great
tool that helps to maintain and enhance customer engagement in the market. This kind of the
things can leads to have the positive impacts on the working in the enterprise. In this way, I can
said that social media marketing can be able to bring steady traffic to the website so that
effective operational activities can be undertaken.
In this context, I have learned that social media and digital technologies more and more
useful for not only personal life but also for business purpose. Therefore, companies are
increased their presences on social media websites. It also gives customer's experience and allow
to engaging with company. With the help of it, organization know customer personally. Social
media helps to companies for growth and development of their business. So that, company must
have created their business websites and giving information on it. With the help of it, they
increasing customers' attraction and their demand. Social media is more beneficial for
advertising and promoting product as well as services by companies. Through it, companies are
increasing their business on international level. By social media, companies increasing sales,
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getting new ideas to business growth and increasing sources and material for developing in the
worldwide. So that, I have learned about social media, its benefits and its importance for life as
well as business.
LO4
P7 Consider alternative research methodologies in view of outcomes.
The present report is based on identifying the impact of social media on business
activities. In this report, the deductive methods can be used in order to determine the broad
assumption about the research of study. Thus, instead of interpretivism the positive can be taken
and it is based on the natural phenomena, properties and relations. In this, the quantitative
technique can be adopted so that depth information can be determined with use of statistical tools
and techniques. The depth information can be collected by collecting the each things in better
and coefficient mode. In order to carry put the present research the secondary method of data
collection could be taken as to determine the depth information about the topic of research, it can
be done with the help of books, journal and articles etc.
Thus, researcher could have the use of positivism technique as it is basis of knowledge and that
should be dependent on the scientific method. Thus, highly structured research design imposes
pre arranged limits and boundaries to research not the complex interplay of phenomena is the
single measure. In this, the research could have the use of deductive approach as it allows to
have more time saving. The deductive approach encourages the belief that can lead the language
in the appropriate and proper manner. In this, it can be said that quantitative data has one
disadvantage as that order to used to explain the social phenomena and on the other hand the one
of the major advantage of quantitative research is that it can be easily measures and results can
be clearly shown with the help of objective data.
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