P3 Conduct the primary and secondary research with using costs
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MarketingDesign and CreativityData Science and Big DataK12
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Research Project
Table of ContentsRESEARCH PROPOSAL...............................................................................................................1TITLE: Social media in promoting Glastonbury Festival Ltd....................................................1Research questions......................................................................................................................1Aims and objectives....................................................................................................................1Literature review.........................................................................................................................1Methodology...............................................................................................................................5Action plan..................................................................................................................................7LO 2.................................................................................................................................................7P3 Conduct the primary and secondary research with using costs, access and ethical issues....7P4 Primary research with appropriate analytical tools................................................................8P5 Research project, communicate the research outcomes for the intended medium. ............16P6 Reflect on the effectiveness of research methods applied in the research for meeting of theobjective of business research. .................................................................................................21LO4 ...............................................................................................................................................24P7 Consider alternative research methodologies in view of outcomes. ..................................24REFERENCES..............................................................................................................................25
RESEARCH PROPOSALTITLE: Social media in promoting Glastonbury Festival LtdResearch questionsHow does Glastonbury Festival Ltd, use social media to increase promotion?Aims and objectivesAim: To evaluate the social media in promoting Glastonbury Festival Ltd.ObjectivesTo review literature in social media and promotion.To collect data and social media and promotion.To recommends how Glastonbury Festival Ltd. Use social media to increase inpromotion.1
Literature reviewUsefulness of social media and digital promotional toolsAs per the view of Bonilla and Rosa, (2015), social media and digital technology is themost efficient aspect in term of cost which used to increase brand awareness of the business. Inthis way, implementation of the social media greatly increase brand awareness and throughengage large audience. In respect to create social media profile, interaction with several peoplealso considered which build reputation of the enterprise. Every post share that introduce networkof individual to lead potential customers. In contradicting, Tuten and Solomon, (2017) stated thatwithout marketing business unable to get large number of customers. This is because, socialmedia is considered as the inbound traffic to make familiar with brand and searching for samekeywords. In the social media profile business implement marketing mix that make every pieceof content as the business opportunities to acquire new customers. It is also melting differenttypes of people who belongs to different background and behaviours. In addition to this, Davis III, Deil-Amen and González Canché, (2015) explored theirviews that syndicating the customer content develop many platforms that are possible to2
organically reach to successful results. Demographic of consumers search for website usingkeywords on Facebook which begin to different social media platforms. As results, it isimportant to increase search engine ranking in the business to look towards the significantsuccess in the business environment. Measure successful program in Glastonbury FestivalAccording to the point of Moreno-Munoz, Bellido-Outeirino and Gomez-Nieto, (2016),Glastonbury Festival highly influenced by the hippie ethics and free festival movement in early1970. In this consideration, amongst several artists different programs has been promoted.Organiser of the event is Michael Eavis decided to host the first festival who is called PiltonFestival. In this way, music program performed as the bath festival nearby the West Showground in 1970. This festival retains vestiges of the tradition that encompasses the green futuresand healing field. In addition to this, Nambisan, Lyytinen and Song, (2017) explored their viewsthat Free festival in 1971 also considered which was integrated by Andrew that found andintroduced Michael Eavis by David Trippas. There are several programs performed anddeveloped which included David Bowie, Mighty Baby, Traffic, Fairport Convention, Gong, etc.It was paid for the different people such as supporters and advocates towards the tradition ofmusic, poetry, dance, lights, spontaneous movement. As per the point of Gagnon and Sabus, (2015), in 1978 there is unplanned eventconsidered when the convoy of vehicles from the Stonehenge festival which is directed by policeto worthy farm. This festival was revived in upcoming years for the event. Festivals are becomeannual fixture that barring periodic fallow years. Organiser of the present event consideredconjunction with the campaign for nuclear disarmament. Relationship between social media or digital tools with successful program in GlastonburyFestivalAccording to the point of Scherman, Arriagada and Valenzuela, (2015), festival season inUK begin as the biggest consideration. Glastonbury Festival perform functions and operationswith contemporary performing arts which take around 5 days and ran since 1970. Social mediaplay vital role in respect to perform several functions and operations in the business. This isbecause, it helps to increase effectiveness with create certain network. Improvements in thestrategy also developed with network which make changes to improve strategy. Facebook is the3
make social media which increase audience base in the selected enterprise. In UK, there arearound 343,892 people fans of this festival. From the other nations, such people are also take partin this festival. It is looking very interesting towards the Glastonbury Festival. However, Hill,Betts and Gardner, (2015) stated that Twitter is the main and reliable resource that used bypeople to follow the chosen organisation. In this way, information could be provide about theline-up bands, tickets, logistic, etc. Further, there are several games and competition consideredengage twitter users. In this consideration, it is important to look towards the each platform thatincreasing assistance in the business. Ways through social media activities increasing in the business to make high growth inGlastonbury FestivalAs per the view of, Jugenheimer, Sheehan and Kelley, (2015) there are several waysthrough implementation of the social media considered in effective way. In this consideration,higher conversation rates helps to increase visibility and gain more opportunities for theconversation requires at workplace. With the help of the blog post, image, video, etc. leadviewers can be increasing in the company website. It also helps to increase traffic with socialmedia activities. Social media marketing also allow to the business to give positive impressionwith humanisation factor. When the brand are interactive through sharing content andcommenting on the several posts. However, Agarwal, Barthel and Johnson, (2014) argued thatpeople prefer to do the business with several companies to record data and effectiveness insystematic manner. Glastonbury Festival need to implement better customer satisfaction in thebusiness so that they are able to deliver creative results in the enterprise. Social medianetworking and communication platform increasing effectiveness through developing outcomesconsidered at workplace. On the other hand Neville and Waylen, (2015) argued thatimprovements in the brand loyalty is main element that increase goals and objectives of thecompany in systematic manner. In this aspect, brand products implemented at workplace thatincrease promotional campaigns in the business environment. With see these platforms,Glastonbury Festival able to increase their brand image and promotional activities as well. In respect to carry the present research program, it has been seen that I performed well to gatherrelevant information towards the effective results and outcomes. It helps to increase interactionwith different people in the business. In addition to this, it also helps to generate positive4
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