Confectionery Industry in Australia

Confectionery Industry in Australia

Executive summary
This report included an analysis of the confectionery industry in Australia. The confectionery
industry includes the leading companies Chocoladefabriken Lindt & Sprungli A, Mars
Incorporated, Mondelez International, Inc., and Nestle SA. PESTEL analysis helped in analyzing
the market condition of the industry. Market segmentation and targeting analysis help in
understanding the position and target market of the industry. On the basis of analysis of two
different reports various recommendations are provided for the confectionery industry for
increasing the manufacturing and sales for generating revenues and profits in the market.

Contents
Introduction.................................................................................................................................................3
Macro environmental analysis.....................................................................................................................3
Market segmentation and targeting..............................................................................................................4
Recommendations and conclusions.............................................................................................................6
Reference.....................................................................................................................................................7