Confectionery Industry in Australia.

Confectionery
Industry in Australia

 Confectionery market includes the retailing of chocolate,
gums and sugar confectionery products.
 The market is valued according to RSP which is retail
 products.
 The chocolate segment consists of all chocolate based
products, including boxed chocolates, chocolate count
lines, chocolate straight lines, molded bars and novelties.
 The gum segment consists of all bubble and chewing
gum.
 The sugar confectionery products consists of hard boiled
sweets, mints, caramels & toffees, gums and jellies,
marshmallows, fudges and medicated throat
lozenges.selling price and additional taxes.
INTRODUCTION

 Moderate growth is analyzed from last 5
years.
 Total revenues in Australian confectionery
market is $3,450.8 million in 2008.
 Reason for growth are high brand loyalty,
premiumization, innovation with sugar free
products and dark chocolates.
 Chocolate sales is considered as the lasgest
sales in Australian confectionery market
which is approx. $2,429.8 million.
Growth in market