This document provides an in-depth analysis of conference and exhibition management in London. It covers the definition and explanation of the exhibitions and conferences sector, the key purpose of conferences and exhibitions, thorough reconnaissance of specific locations including purpose-built exhibition venues, and resource evaluation for a specific type of conference or exhibition. The document also discusses the importance of face-to-face connections, brand awareness, and the limitations and negative impacts of trade shows and brand promotion at exhibitions. It concludes with recommendations for technical resources required for a specific event.