Exhibitions and Conferences in London

This report explores the exhibition and conference sector in London, including its key purposes, specific venues, resources used, and recommendations for future events. It highlights the importance of exhibitions and conferences in the event industry and their impact on tourism. The report also provides information on specific venues used in London and the resources utilized in exhibitions and conferences. It concludes with recommendations for future events in terms of utilizing advanced technologies and making events more accessible to attendees.

Conferences and Exhibitions
in London

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Exhibition and conference sector in London...............................................................................3
Key purpose of exhibitions and conferences at London..............................................................4
Specific venues used by the exhibitions and conferences...........................................................5
Resources used by the exhibition in London...............................................................................6
Evaluation of the resources..........................................................................................................7
Recommendations for future events............................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Exhibitions and the conferences play a major role in tourism in which large groups which
are planned in advance are brought together. The event industry term is considered as the
umbrella term for the vast scope of meetings and events and profession and also termed as the
event or meeting industry so that the affiliation with the rodents can be avoided. This industry
consisting of the exhibitions and the conferences is considered as the most profitable sectors as
the travellers travelling for the purpose of these events who typically spend a large amount of
budget on-site (Bowen, 2020). This industry in London, UK is one of the massive industries by
any measure as it supports 570,000 full time equivalent jobs and is worth 42.3bn. This was
observed that the 35% of the UK visitor economy is accounted by events. The report will shed
light on the exhibitions and conferences sector in London (Spies-Gans, 2018). It will also
highlight its key purpose along with its positive and negative impacts. The report will also
mention the various important venues which are used by the exhibitions and conferences in
London. A particular exhibition or conference will also be highlighted along with the resources
used in it. Recommendations will also be provided for the further resources which can be used at
the future events.
MAIN BODY
Exhibition and conference sector in London
Conferences and the Exhibitions play a major role in the event industry.
Exhibitions are considered as the trade shows where the organisation promotes its major
products and services to the community and the people. These are known as the hyper-focused
events which help in drumming up the business and also help the employees in networking and
building the lasting the professional relationships. The exhibitions mainly deal in featuring the
product demonstrations for debut the new products and services. Examples of exhibitions in
London are Forest for Change, Jean Dubuffet, Mushrooms, Mars & Beyond, London Textile fair,
pure London, Salon International, The Cleaning Show, , Unleash, Digital Health Technology
Show, The Cloud & Cyber Security Expo Team, Childcare & Education Expo, European Coffee,
Tea & Soft Drinks Expo 2021, B2B Marketing Expo, Pure London Exhibition, Professional
Beauty London, Natural & Organic Products Exhibition, MODA exhibition etc.
3

On the other hand, conferences take the meetings to the higher level and the main aim is
designing to share the knowledge for the large corporate group. These not only include the major
members of the organisation but also the general public and the guest speakers. Conferences are
usually sponsored and organised by trade associations and the industry publicans for presenting
and discussing the technologies, ideas and the other topics. For example, Online Marketing
Conference, Catholic Charity Conference, Diversity and Inclusion Conference, Mental Health
Conference, Leading Strategic HR Transformation etc. (London, 2019)
The exhibition sector is responsible for providing only the infrastructure whereas the
conference depends on the venue for providing the comprehensive services including the
communication, audio, venue layout, information systems and many more (Huang, 2020).
The exhibitions and the conferences are the public gatherings which are used for
presenting and discussing the information about a particular field or services or products or even
the particular segment of the industry. These gatherings mainly serve to be educational, allow the
rivals and competitors for interacting and announcing the new products.
Key purpose of exhibitions and conferences at London
Key purpose of exhibitions
The main purpose of the exhibition is providing platform for promoting the service and products.
The products and the services are promoted to those groups who have no or little knowledge
about the same. Some industry exhibitions may be responsible for holding the numerous forums,
industry and seminars. The industry can be further understood and more information can be
gained through the conference. Also, the purpose of the exhibition can be examining the needs of
the local market, finding suitable agents and distributors, establishing and maintaining the
company’s image, selling the products to the right customers, establishing the trade cooperation
with others etc. (Nzioka, 2019).
Key purpose of conferences
The purpose of conferences is providing opportunities for the particular segment in order
to meet and discuss on the broad range of subjects. These are mainly for the benefit for the
community and this must be kept in mind. The participants are welcomed but there is also need
for improving the communications which is realized after the conferences (Jarry, 2021). This is
why conferences are the gathering of the people with the common background or interest in
4

which the main purpose is to allow the people for meeting one another and learning about and
discussing the issues, opinions, ideas and work which focuses on a topic of the mutual concern.
Impact of exhibitions and conferences in London
For example, the main purpose of The Aesthetics Conference & Exhibition 2021 is the London’s
leading event especially for the non-surgical medical aesthetics whose main aim is providing the
opportunity for the medical aesthetic professionals so that they can come together for two days
where they can learn, discover business and network. This event was held on 12 March 2020 at
the Business Design Centre in London.
Another example can be of FACE which is the premier scientific conference of UK which
will be organised on 25-26 June 2021 in London. This will feature the latest clinical information,
updates in the aesthetic treatment field and also the practical tips. It has been dominating the
premium UK market of the medical aesthetics due to its 150 national and international speakers
and the format of comprehensive agenda (Nzioka, 2019).
The advantage of exhibitions is raising the awareness as it helps in raising the profiles and
getting the advertising and sponsorship opportunities. This also helps in meeting face to face
with the potential customers thereby building relationships. On the other hand, the main
advantage of conferences is that they help in knowing about the competitors. New products can
be introduced and offerings can be explained in person. As the exhibitions give various
opportunities to meet with the potential customers, the marketing lists can easily be building and
the qualified sales lead can be generated.
The main disadvantage of the exhibitions is the high costs which include the standing
space, build, travel, stand design, travel and accommodation for the staff and many more. Also,
the exhibitors need to strive much hard to get the attention of the potential customers so they
need to face a tough competition from its competitors. The major disadvantages identified in
case of conferences is that after investing much for these events, there is no guarantee for the
sales lead which means the results are not guaranteed (Veitch, 2017). The exhibitions may also
not have enough delegates to make the presence worthwhile if there are no big speakers or the
right publicity. Therefore, they need to research thoroughly before choosing for the exhibition at
a particular event.
5

Specific venues used by the exhibitions and conferences
The venues play the major role for organising the exhibitions and the conferences. Venues
are decided must be such that it can attract the targeted customers an can satisfy the majority of
the people in the community. Every country and the city have some venues which are majorly
made for events, conference, exhibitions etc. The most famous venues in London which are
especially made for exhibitions, conferences etc. Including the White City, Alexandra Palace,
Lord’s Cricket Ground, 8 Northumberland Avenue, Magazine London, BMA house, The
Porchester hall, Printworks London, Copper Box Arena, Business Design Centres, Noho studios
and many more. This can be observed that there are many places or venues in London which are
meant for organising the exhibitions and conferences and to bring together the people for special
purpose. This is how exhibitions also play a significant role in economy of UK for generating
reports. Many such events in London have established themselves to be one of the strong bases
for the international trade. London is also considered as the #1 EMEA cities in terms of events
activity and meetings. The venue for the Aesthetic Conference & exhibition which is going to be
on 12-13 March 2021 is Business Design Centre (52, Upper St, The Angel, London N2 0QH,
London, UK). The venue is chosen for the ease of the participants to come and the event can also
involve the various business bodies. This exhibition will help in providing the opportunity to
gather the medical aesthetic professionals for two days of research and connecting with more
people. This will give an opportunity to learn from the leading experts such as laser, skin
rejuvenation, energy devices, stem cell hair regeneration etc. (Aesthetics Conference &
Exhibition, 2021).
There is also another event names World Chemistry Conference and Exhibition which is
going to be held on 12-14 April. Its venue is Radisson Hotel & Conference Centre London
Heathrow in Heathrow Airport, Middlesex, Bath Road (Building A, West Drayton, UK). This is
chosen such that large number of delegates and dignitaries (approx. 100-500) can come and will
be using the opportunity for exchanging their new ideas and application experiences face to face
and also helps in establishing research or business relations thereby finding global partners for
future collaboration (Smith, 2020).
This is how, it can be analysed the venue for the exhibitions and conferences are organised
at a particular venue according to the purpose of the event and the people targeted.
6

.
Resources used by the exhibition in London
The different type of resources is used for the exhibitions and conferences which take place
in London. The resource for London is open and also at the time of pandemic the events are
hosted in the Covid-Secure venue which falls in the category of exemption for the face to face
gathering. The major resource used is the room capacities which are used for the accommodation
of the people even in the pandemic by following the 2m social distancing rule. Using this
resource, 2000 meeting, almost 100 conferences and AGMs can take place at the Resource for
London every year. Along with the rooms, the other resources can be the flexible office space,
training, conference and meeting rooms, exhibition space, Personnel, Accommodation and
Travel, Speakers, Food and Beverage, A/V equipments, WiFi, Production materials, marketing
and promotion materials, entertainment materials etc. The resources used by the Aesthetics
Conference & Exhibition which is the UK’s leading clinical conference and exhibition which
brings the Aesthetics journal to life will also be using many resources. Along with the general
resources it will also be using the COVID-19 safety measures and resources as it will be going to
be held on 12 March when pandemic will be present. So, the resources are used according to the
current things going on.
Evaluation of the resources
The exhibition can be evaluated by analysing the three steps including the before, during
and after the exhibition. This must be analysed that the exhibition and conference was aimed for
the non-surgical medical aesthetics so before the exhibition these aesthetics did not get the
opportunity to come together which lacked in discovery, business, learning and networking. The
resources like the threads, injectables, laser, peels, energy devices etc. can be helpful in
researching about the non-surgical medical methods (Nzioka, 2019). After the exhibition, various
ideas, opinions and perspectives can be found.
Recommendations for future events
The future events including the conferences and the exhibitions must make use of the
advanced technologies so that the methods and the resources used can be innovative and creative
and will also be the centre of attraction of the public and committee (Jones, 2017). The event
7

managers or the exhibitors must not always decide a cost to be taken from the attendees. It must
be free of cost so that more people can make use of the gaining from the event and can be
facilitated from the same.
CONCLUSION
The above report focussed on the introduction and the purpose of the events like exhibitions
and conferences. The main focus of the report was the destination London in which various
exhibitions and conferences take place regularly. It also analysed some events which took place
and will be going to be held in London. Resources used in such events were also highlighted
along with providing some recommendations.
8

REFERENCES
Books and Journals
Bowen, J.P., 2020. A Personal View of EVA London: Past, Present, Future. Proceedings of EVA
London 2020 30. pp.8-15.
Huang, M.Y.L., 2020. Collecting the new: Major museum collections of twentieth-century
Chinese painting in London and Oxford. Museum History Journal. 13(2). pp.132-153.
Jarry, R., 2021. Museum diplomacy in the digital age: by Natalia Grincheva, London and New
York, Routledge–Museum Meanings Series, Taylor & Francis Group, 2020, 158 pages,
ISBN (paperback): 978-0-815-36999-8| ISBN (ebook): 978-1-351-25100-6, $32 USD.
Jones, C.A., 2017. The Global Work of Art: World's Fairs, Biennials, and the Aesthetics of
Experience. University of Chicago Press.
London, A., 2019. British Art Studies September 2019 London, Asia, Exhibitions, Histories
Edited by Hammad Nasar and Sarah Victoria Turner.
Nzioka, A., 2019. POSITIONING MEETINGS, INCENTIVES, CONFERENCES AND
EXHIBITIONS, AS A STRATEGY FOR PRODUCT DIVERSIFICATION IN
BEACH HOTELS OF MOMBASA COUNTY, KENYA.
Nzioka, A., 2019. Tourism Product Innovation: Positioning Meetings, Incentives, Conferences
And Exhibitions, As A Strategy For Product Diversification In Beach Hotels of
Mombasa County, Kenya.
Smith, J.P., 2020. Music and the New Global Culture: From the Great Exhibitions to the Jazz
Age by Harry Liebersohn. German Studies Review. 43(3). pp.617-619.
Spies-Gans, P.A., 2018. Exceptional, but not exceptions: public exhibitions and the rise of the
woman artist in London and Paris, 1760–1830. Eighteenth-Century Studies. 51(4).
pp.393-416.
Veitch, M., 2017. Urban Art Hotels and Gentrification: A Comparative Analysis of Toronto and
London, Ontario. International Journal of Canadian Studies. 56. pp.17-46.
Online
Aesthetics Conference & Exhibition, 2021. [ONLINE]. Available through :<
https://www.tradeindia.com/tradeshows/93423/aesthetics-conference-exhibition-
2021.html >
9