MICE Industry and Event Plan for WTM

Individual Report

Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
PART 1............................................................................................................................................4
Providing an introduction of MICE industry and explanation of its differentiated categories ...4
Producing an event plan for WTM .............................................................................................5
PART 2............................................................................................................................................8
Personal reflection and Evaluation .................................................................................................8
Highlighting key challenges which are encountered in regards with event life cycle ................8
Providing recommendations to MICE sector for improving attendance, accessibility and
experience .................................................................................................................................10
CONCLUSION .............................................................................................................................10
REFRENCES.................................................................................................................................12