Ethical Considerations in Media Promotion

This assignment provides a comprehensive examination of ethical considerations in media promotion. It discusses the importance of considering ethical terms and conditions while using media for promoting organizational products or services. The report also highlights the challenges faced in implementing ethical principles due to various obstacles and success barriers. It concludes that controlling fraudulent activities during advertisement programs is a difficult task but possible by implementing various acts.

Consequential Ethical Analysis
Table of Contents

Title: “Media, advertising or public relation”..................................................................................1
(a): Ethical question related with media, advertising and PR.....................................................1
(b); Explanation about whether selected issues is important and essential for analysis.............1
(c): Identify key facts relevant to analyse ethical questions.......................................................2
(d) Identification two assumptions needed to fill gaps in public available information.............2
(e) Ethical act central to ethical question....................................................................................3
(f) Ethical conclusion..................................................................................................................3
REFERENCES................................................................................................................................4

Title: “Media, advertising or public relation”.
Ethics is a moral principles those are related to or specific group, aspects or form of conduct.
This project is providing crucial information about ethical aspects those are related with the
selected above topic (Huang, You and Tsai, 2012). It has been found that media is playing
utmost important role in presenting valuable impacts and requirement in front of various public.
In the meanwhile, they need to face various implications that can leads to hamper their moral and
reputation.
(a): Ethical question related with media, advertising and PR
It is necessary to make analysis about ethical consideration. For this purpose, it is crucial to
use effective topic which can evaluate various issues those are being faced in accordance with
media, advertising and public relation. Nowadays there are certain issues which are making
impacts of these aspects. There is one common issue which is always observed is mentioned
underneath:
Q1: Unethical promotion done by media through using various mode of advertising is making
impact on overall performance of an individual or an economy?
(b); Explanation about whether selected issues is important and essential for analysis
It is necessary to evaluated crucial aspects those are associated with the media. This can
assess an economy to take decision to improve living standard of the people as well as overall
growth of the country. As this particular topic is utmost important in motivating people and
towards and activities which are essential and that can provide crucial message to the nation.
Considering this particular issue which is increasing in present time more quickly as one of the
important factor in accordance with promotion of any new products and services. These are
mainly associated with human dignity, social responsibility and other major aspects. They are
mostly relies on effective development of increase overall growth of the company as well as gain
future sustainability. In most of situation, it is essential that reality associated with a product and
services can helpful in betterment of overall development of the society as well as entire nation
as a whole ( Hansson, 2013 ) .
In order to generate more specific outcome in near future, it is essential to determine all
major matters those are associated with media, advertising and public relation. To reach at
1

certain solution, it is vital to make analysis of very important matter that can help in dealing with
any critical issues.
(c): Identify key facts relevant to analyse ethical questions
The role of social media is very wide term that has made huge impacts on minds of people
and remaining connected to provide crucial information which can essential for them. It can
mostly be defined as collection of useful technology that can enable people to exchange
information from one another. As a effective element of social media that have become present
in all respects. Such as
 Listening
 Content plan and marketing
 Need to understand the facts or figures
 Accumulate concise information and data with the use of suitable tools and
techniques.
 Requisite to hired skilled or talented employees for making corrective decision.
 Preparation of effective strategy as per current data or content.
Hence, it has been analysed that while engaging in a media advertising an association or
members needs to focus on specific facts in order to take corrective decisions (Salazar, Crosby
and DiClemente, 2015) .
(d) Identification two assumptions needed to fill gaps in public available information
Media is a very broad concept which is not easy to manage or handled due to the
presence of maximum customers. However, number of people are identified which are having
distinct perception on specific subject. Therefore, modern technologies might used to fill the
gaps which is identified in a public such as; advanced equipments which is mostly used by
today’s generation and need to conduct appropriate programmes. It means, it is essential to focus
on few things while filling the gaps of identified question that is unethical activities which is
done while performing a media activities, creating public relations and so on. Along with this,
requisite to consider necessary terms and conditions like; choice or taste of customers, analyse
trends before resolving public issues ( Van Wee and Roeser, 2013).
2

(e) Ethical act central to ethical question
Utilitarianism is one of the most greatest theory of moral which means whether action
which is taken by public , member or any individual is right or wrong if it affects in a positive
way then it is considered as a ethical activity. Therefore, main objective of this act is to
concentrate on actions and measures the influence of particular steps in order to make final
decision (Ruedy and Schweitzer, 2010). Thus, it has been analysed that if media department is
conducting any measures whether it is lawful and illegal if motive is having a positive impact on
society then that act will seen as a most prominent and useful. Hence, according to this theory
person needs to try to gain positive result either by hook or crook. Basically, lastly outcome of
any action is only measuring in order to attain certain goals or objectives. Advertisement action
and media is facing numerous of conditions where there objective is ethical but path which was
selected is not appropriate. It has been proven that try to use suitable direction also while
conducting several promotional activities in order to attain specific goals and targets.
(f) Ethical conclusion
From the previous report it has been summarized that ethical terms and conditions needs
to be considered while using media for promoting organizational products or any other things.
After analysing entire assignment it has been analysed that following of ethical or corrective
principles is not an easy task due to availability of various obstacles and success barriers (
Wicclair, 2011). Therefore, while comparing positive and negative impact of ethical question it
has been identified that controlling of fraudulent activities while conducting advertisement
programmes is a very difficult task but still possible by implementing various acts. Moreover ,
needs to focus on useful measures by gathering accurate data or information.
3

REFERENCES
Books and Journals
Huang, C.C., You, C.S. and Tsai, M.T., 2012. A multidimensional analysis of ethical climate,
job satisfaction, organizational commitment, and organizational citizenship behaviors. Nursing
Ethics, 19(4), pp.513-529.
Hansson, S., 2013. The ethics of risk: Ethical analysis in an uncertain world. Springer.
Salazar, L.F., Crosby, R.A. and DiClemente, R.J., 2015. Research methods in health promotion.
John Wiley & Sons.
Ruedy, N.E. and Schweitzer, M.E., 2010. In the moment: The effect of mindfulness on ethical
decision making. Journal of Business Ethics, 95(1), pp.73-87.
Wicclair, M.R., 2011. Conscientious objection in health care: an ethical analysis. Cambridge
University Press.
Van Wee, B. and Roeser, S., 2013. Ethical theories and the cost–benefit analysis-based ex ante
evaluation of transport policies and plans. Transport reviews, 33(6), pp.743-760.
4

5

6

7