Ethics and Sustainability Assignment Solved

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Ethics and Sustainability
Table of ContentsTitle: “Media, advertising or public relation”..................................................................................1PROJECT 1......................................................................................................................................1(a): Ethical question related with media, advertising and PR.....................................................1(b): Explanation about whether selected issues is important and essential for analysis.............1(c): Identify key facts relevant to analyse ethical questions.......................................................2(d): Identification two assumptions needed to fill gaps in public available information............2(e) Ethical act central to ethical question....................................................................................3(f) Ethical conclusion..................................................................................................................3PROJECT 2......................................................................................................................................3(a): Identify 3 virtues relevant to the analysis............................................................................3(b): Discussing the morality of the act........................................................................................4(c): Applying Kant's categorical imperative...............................................................................4(d): Conclusion............................................................................................................................5REFERENCES................................................................................................................................6
Title: “Media, advertising or public relation”.Ethics is considered as moral principles which are related with specific individual,aspects or form of conduct. It refers to determine an individual what is good or bad and how theyreact with different complex situations. The present assignment is based on ethics in Media,advertising or public relations. It also covers the relevant information about the different aspectsrelated with ethics. Media play an important and vital role in presenting valuable information andrequirements needed by public. There are different issues as well which can hamper their moraland image thus need to make an effective decision and plans regarding following ethicalresponsibilities (Brockett and Rezaee, 2012).PROJECT 1(a): Ethical question related with media, advertising and PRIt is important for business organisation to conduct analysis about ethical considerationthus to make an effective analysis, it is important to use effective topic which need to beanalysed in order to find out various issues that may faced by Advertising, media, and publicrelation. AT present times, there are various issues which makes huge impact on such aspects.The main issues that they faces is mentioned as under:Q1: Unethical promotion performed by media through adopting various modes ofadvertising which makes huge impact on the perception of individual or an economyrelated to particular concept?(b): Explanation about whether selected issues is important and essential for analysisIt is important to analyse the material aspects which are related with Media. This willhelp in assessing the economy in order to make an effective decisions and strategies in order toenhance standard of living of people as well as developed country. As this particular topic i.e.advertising, media and public relation play a crucial role in encouraging and provide relevantinformation what the public want to know (Svensson, Wood and Callaghan, 2010). The mainissue which may faced by Advertising, media and public relation is providing wrongfulinformation about new products and services which are introduced in market for the first time.Doing unethical information are against the human dignity, social responsibility and other majoraspects. These aspects are the main source through which the company can achieve stableposition market for longer period of time. Therefore, it is important for every companies to1
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