Consultancy for Tourism Hospitality Assignment

Consultancy for Tourism
Hospitality and events

Table of Contents
INTRODUCTION...........................................................................................................................3
ASSESSMENT 1.............................................................................................................................3
1) Review current academic literature in relation to Human Resource Management in the
tourism and hospitality industry .................................................................................................3
2) Identify how effective is staff training and development at the Grapevine............................5
3) Assess how staff motivation and performance is carried out at the Grapevine......................7
4) Recommendations to improve the Grapevine’s staff training, motivation and performance
management................................................................................................................................9
ASSESSMENT 2...........................................................................................................................10
CV and Job cover letter.............................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Hospitality sector is one of the growing area based on customer driven process and also
quality providing industry. In present time, this industry is currently ruling higher customer's
centrifugation and also working with same purpose to build industry works more fast along with
the productivity increment. Hospitality industry constitutes of restaurant, cafes, hotel, tourism
etc., which all are mainly focused on customer satisfaction along with development of business
operation on a longer basis (Sotiriadis, 2015). This report will be carry on Grapevine coffee and
Tapas bar which is an unique and also vibrant restaurant & bar located into Kilkenny city serving
a diverse selection of international tapas, wines or Irish craft beer.
Apart from this, report will cover on academic literature in relation to the human resource
management. Also, this report will put light on effective staff training & development at premise
of the Grapevine bar. Lastly, report will also put its focus on staff motivation and performance
with preferable recommendation to improve Grapevine training, motivation and performance
management based on findings in discussion.
ASSESSMENT 1
1) Review current academic literature in relation to Human Resource Management in the tourism
and hospitality industry
An understanding of an academic literature is a form of some major types of academic
publication that will help to do major research. This is majorly done with perspective of any
authors or people who have done specialisation in that field or area.
According to the Dora Martins, 2017, human resource management has been recognised
by academics and practitioners as an important elements in any organisation. According to the
author's point of view, human resource management is a process of recruiting, staffing, selecting,
inducting an employee's along with providing orientation to current employee's to build their
overall performance or curriculum for longer period. In every industry, whether manufacturing,
consumer centric, hospitality etc., HRM is working along with clear efforts, in which regulation
of human empowerment is important to be undertaken to led development of functioning or role
of an operation in an effective or productive manner (Robinson and et. al., 2016). Hospitality
industry is a growing industry, in which customer satisfaction has to be put into the priority to

develop regulation for business operation at a longer time or zone. Thus, human resource
management is an effective tool, which plays its major role in development of business process
at a longer side. Also, human resource management is a managerial structure, which used to lead
people to come up with an idea to bring solution on how effective manpower regulation can be
brought up in industry, especially tourism or hospitality industry to drive increased performance
for a longer duration. There are various researches which are conducted to know effectiveness of
a human resource management which has been transformed into greater competitive
environment, the importance of adequate & adequate Human Resource Management has to be
take care. The major factor which has led the HRM to contribute towards level of organizational
success is to make realize about various differences among cultures, whereas hospitality business
tends to experience internationalisation (Dredge and et. al., 2014). There are many researches
which has been conducted with major purpose to realize suitable cultures, different people with
an attitudes with same issues or problem. Due to various factors such as globalization &
international development of the businesses, this has increased the focus of many authors to
write about importance of culture and realize that removing the cultural difference will enable
the company to improve the performance. In order for the business to prosper in the international
market it is necessary to realize the difference in the local culture and realize the different norms
and values in the local market, and this can easily be done by having proper Human Resource
Management in the organization.
In hospitality industry, this will be prominent to understand what negative or positives
impacts can human resource will put on functioning of the hospitality & tourism sector at an
optimised period of time. As part of a literature, many authors have put their own point on this
human resource regulation which it says that, this is necessary to have effective strategic plan
and structure of business entity to accumulate suitable outcomes out of a human resource leading
management at a longer productivity (Getz and et. al., 2014). In that context, important or
necessary is to lead analysis on how business will be regulate and also human resource
management may contribute to its level of development for a longer duration. HRM is one most
important concepts, in which people role or engagement is used to measure or enhances at a
productive or proactive level.
For every hospitality or tourism industry, HRM is a must concept in which business
entities are required to a productive decision making to enhances durability or productivity of the

business firm. Proper discussion is highly necessary to make productive decision making with a
major purpose to led development of organisational functioning or an effective work based
regulation for a productive time duration. Critical analysis is necessary to be undertaken to lead
development of business performance at a greater sources. Grapevine coffee and Tapas Bar is
required to make their working in an effective or developed manner, in order to led effective
operation. This leading hospitality business is prominently important to analyse human resource
cultivation in their business structure to led development of people in an effective or productive
manner. Usefulness of the human resource management in this organisational is majorly depends
on how people of this business firm responds to its condition for a future period of time or
duration (Bell, 2016). In contrary, it will be important to have better understanding of how HRM
can be regulates in order to lead development of business performance at a greater side or status
to led development of business profits at a productive side of Grapevine business operations.
2) Identify how effective is staff training and development at the Grapevine
Staff are those people who used to be work with a major purpose to build effective level
of working or performance. In every industry, whether hospitality, manufacturing, consumer or
any other services firm, in that staff is majorly useful to be carry on business operation or level
of functioning at an utilised side or point. In every organisation, staff is recognised as lifeline
with help of which company can accomplished defined goals or targets in given point of time. In
very philosophical way, staff is renowned as a human being for which relaxation or proper level
of learning in highly necessary to build their motivation or confidence at an optimised level of
working to led process for effective in longer period of time. For every employee, effective
training & development is proactive to build confidence or motivation of an employee's at the
productive side (Maria, 2014). Also, management of staff at one place is prominent to led rise in
suitability or growth of an organisation to accomplish defined goals or targets in given duration
of time. In contrary, staff training or development is very necessity to build curriculum for an
employee's performance at a greater or productive level of performance.
In context of Grapevine Coffee and Tapas Bar, staff is necessary to raise consistency for
this leading firm to generate native’s results and outcomes in a productive time. Not in the
Grapevine, but in every business structure, this will be important to have productive and skilled
employees who are majorly capable of applying their efforts in a productive manner to build goal

oriented task or works which needs to be dine in an effective or productive way of affection or
accomplishment of goals or targets in given point of time. At the Grapevine, staff T&D is a need
to bring harmony in the working regulation along with building the legal proceeding to be follow
in Grapevine to generate an effective development of work based regulation for an entire period
of life (Knott and et. al., 2016). Also, in Grapevine, it is necessary to commence a well value
estimated training process to their staff so that staff will perform to be goals such as customer
satisfaction, revenue income, lead building along with goals related to measurement of business
performance. Here, training and development to the grapevine staff is important to enhance their
knowledge and information of people to builds performance or activity based working in an
effective manner or ways.
Effectiveness of the Training & development for the staff:
In hospitality industry, training is a prime opportunity to expand knowledge base of all
staff along with employers to bring harmony in a firm culture or environment for an effective
period of time. Training & development is helpful in overcoming of a potential drawbacks to
increase an effective performance to know its contribution to contribute it to empowerment of a
business operations for a longer period of time. Apart from this, training & development will led
both Grapevine employees and employee to make their investment or cost occurrence with level
of the measures to enhance work based growth in a longer duration. For Grapevine, training &
development is effective in different ways:
Increased employee performance: Training & development in the Grapevine is
necessary to build performance or work based curriculum for an employee at a greater or
productive. For staff of the Grapevine, this is necessary to conduct training & development to
rise confidence or motivation to develop productivity or efficiency for future period duration.
Grapevine coffee has to ensure continuous training to ensure cutting edge of business
development and also with a major purpose to revenue or income of the Grapevine.
Employee job satisfaction: Training & development ensures that employees have reach
their own satisfaction level to work with some with common interest or efforts. If employee will
not be motivated, it will difficult for them to give boost to their performances (Pappas and
Papatheodorou, 2017). And also that will simply resulted into lower employee performance or
satisfaction in given point of time. In real time, Grapevine Coffee is required to build effective

working or productive regulation with help of training & development to their staff people in a
productive manner.
Accomplishment of organisational goals or objectives: Grapevine coffee is required to
build training & development in an effective manner, so as to rise suitability to accomplish
defined goals or targets. With the help of an effective training & development, Grapevine bar
have major suitability to build business performances or productivity at a longer side. This is a
major opportunities for Grapevine coffee to build their resources or material in such a way that
this leading coffee business will accomplishes its defined goals or targets in a definite sources of
time (Chawla, 2015). This is a proactive way to enhances regulation in the Grapevine with help
of an effective regulation or process for future period duration.
Brief summary: After above analysis, it is summarised that training & development is
necessary for given organisation to build business suitability for a future period of time. In the
leading coffee and bar, T&D will assist firm to get productive results or outcomes in given time
along with increasing revenue or profitability to sustain the business for a future business vision
or accomplishing defined objectives. For Grapevine bar & coffee needs to be focus on effective
resource allocation and strategic planning to conduct training module or procedure with purpose
to rise capability of this organisation.
3) Assess how staff motivation and performance is carried out at the Grapevine
In the current era, in every business entity is working under employee's efforts or level of
an effective capability to led business forces for contributing their efforts in order to accomplish
defined goals or targets in a given point of time or duration. In business firm's such as Grapevine
coffee & Tapas bar, staff is an effective group of an individuals who are highly motivated to
accomplish structured goals or objectives with purpose to build business suitability or level of
development at a longer period of time (Zare, 2017). In the Grapevine coffee, motivation to
employee's is one most required things to built employee motivation or confidence in such a way
that, their work based consistency would results in business goals or objectives of the Grapevine
for future based business consistency.
If thinks in an employee's context, motivation and performance are linked to each-other
in order to accomplish targets its be an individual or also group based goals in given period of
time. To increase performance, motivation can be come from anything such as inspiration to an
employee, establishing skills or talents or general environmental based motivation, so that each

and employee will contribute its almost productive ability to accomplish defined goals or target
in given point. In the Grapevine Coffee & Tapas bar, staff motivation will be undertaken by
realising what are their needs and wants and also it can be fulfilled with an utilised efforts. If
grapevine needs to enhance motivation of their employee's, for this complete analysis of the
Maslow need based hierarchy is necessary to be discussed to check what all sort of needs are
their of employee and also how it can be satisfied or fulfil (Pearce, 2018). The Maslow
motivation theory is one of the best known and also most influential theories on the workplace
motivation. In this theory, basically need arrival of an employee is used to be measures. Also,
some basic needs of a human being life such as shelter, water, food, clothes etc., are used to be
considered in order to make employees working with extra efforts just after fulfilment of desired
goals or targets. It has been proved that for employee motivation, this is highly proactive to
utilises how business entities can be fulfil their employee's needs or wants at one point of time.
Maslow theory of the motivation:
Maslow hierarchy of needs is a motivational theory in psychology which comprises of a
five tier model of the human needs which has been explained in a given structured pyramid. For
Grapevine, prospective needs of the Maslow hierarchy needs explained in given diagram are as
follows:

Sources: Maslow theory of motivation, 2018
Physiological needs: These needs are biological requirements for any human survival.
Air, food, drink water, clothing’s and sleep are some of the human major needs. These need are
necessary to raise employee's confidence or motivation at a productive level (Ladkin, 2014).
Safety needs: In this type of needs, elements, security, order, law, stability etc., is used to
be taken care. These type of needs are important to make employee's secure to work.
Social needs: It involves friendship, giving, intimacy, trust and acceptance are the some
major example of the social needs. These needs are important to raise suitability of an individual
performance at a greater way.
Esteem needs: These needs are dignity, achievements, mastery, independence, status and
also prestige. These needs are important to raise confidence of an employees.
Self-actualisation needs: Realising personal potential, self-fulfilment, seeking personal
level of growth and peak experiences are some examples of the self-actualisation needs. These
kind of needs are important to raise pro-active.
Fulfilment of all such needs are important to raise performance of the staff to build their
confidence & motivation to work clear efforts to accomplish defined goals or targets of this firm
Illustration 1: Maslow theory of motivation

to accomplish defined goals or objectives (Elena, 2014). Hence, this is way how motivation is
carried out in the Grapevine along with how performance of an employee is measured. HR Dept.
of the Grapevine used to measure employee's performances with help of the 360 degree
appraisal, in which particular staff in the Grapevine is measured or judged by supplier, investors,
customer, owner, manager etc.
Advantage: The major advantage is overall checking or review of a staff member by
different entities or support partners of the Grapevine. Also, development of an accurate data or
information on how employee is performing or doing.
Disadvantage: The major disadvantage is increasing lack of trust among employees of
the Grapevine and doubt creation among people to do any task in the productive manner.
4) Recommendations to improve the Grapevine’s staff training, motivation and performance
management
Staff is a people who uses to be work with defined efforts. For Grapevine, business firm
needs to implement various training module in which people of this business firm have major
chances to develop their skills or competencies to lead an effective working at a given point of
time. This is necessary to identify training & motivation needs in order to design training in
accordance with that. In order to improve training module, it will be important for Grapevine to
use on-the Job training, where staff of the Grapevine is required to do practising of a work along
with doing job specified given previously (Nicula, 2017). Also, Grapevine is required to realise
and analyse needs which makes any employee more confident about what he/she needs to do to
bring an effective working regulation or performance of employees in this leading coffee.
Grapevine’s bar must go for quarterly evaluation of the performance of an employee’s so as to
check periodic performance of an employee in response to increase it in given point of time.
Feedbacks, opinion or review of co-people, peer, and senior is required to be taken to grow
future and long term response of a people in given point of time. Lastly, for this strategic
planning is required to be taken care to bring effective work role or system.
ASSESSMENT 2
CV and Job cover letter
In The Grapevine Coffee and Tapas bar, job role of “Outlet Manager” has been comes
under notice, in which person is required to manage or control activities going into outlet of this

leading car or coffee outlet to bring an efficiency into the process for a longer period of time
(Chawla, 2015). For this job role, a well-structured CV must be undertaken, in which an
individual is required to disclose on matter of how about or what skills, competencies are there to
acquire this job for a longer period of time to arise suitability of business units for a longer time
duration.
Curriculum Vitae
Name: Oliver Smith
Email id: [e-mail]
Profile Outlook: Charismatic personality looking for job opportunity in outlet management area
with experience as manager in big hospitality firm. I have pursued my education in marketing &
management field with training & development in customer service sector.
Experience: Candidate must have experience of minimum one year in customer outlet field
along with training in similar field.
Education: Completed my education from recognised university in the master in management &
customer sources or leading business optimisation.
Skills: Various skills such as communication, analytical or problem solving are developed by
while working into previous employment. Also, I have competencies related to personality,
behaviour or enrolling change in attitude.
Language: English and French
Extra-curriculum: I worked as volunteer in social cause or work along with development of the
children and its education for a future.
Disclaimer: I hereby declared that all information given above is true and real
Cover letter:
To,
Garrison
Human resource manager
Grapevine Coffee & Tapas Bar
London, UK

14, May 2019
Respected Sir,
I am writing this cover letter to express my major interest for the job role of “Outlet
manager” with this renowned firm. I have gone through profile of the company, it was stated
that Grapevine is looking for “Outlet Manager”, for which skills or competencies such as
communication, ability to interactive, people engagement etc., are required. I wants to reveal
that I have all such skills and also developing it to accomplish it to build an effective career of
mine. I previously worked as summer intern in well-known firm in same sector of the
hospitality sector along with development of my own knowledge or information for a definite
period of time. My education qualification is Masters in business administration along with
graduate in post commerce field or interest. My expectation from this opportunity is relatively
higher to bring an effective career for a longer period of time. Also, career will last for future
period of time. I would like to grab this opportunity. I would like to grab this opportunity with
support of all your team people for having an effective career for a longer period time.

CONCLUSION
From this above report, it is concluded that human resource management is a necessary
area of management which has been resulted into the development of human regulation in a firm
effectively. Training &b development is a necessary which is highly sufficient to develops
employees at a greater side of work based performance for a longer period of time. Also,
motivation has been regarded as most necessary technique to build employee confidence so that
they will work with utilised effort in given point of time. In every business organisation, this will
be prominent to led staff development and performance to benefits employee's and organisation
to sustain or survive for a longer period of time. Lastly, it is also concluded that training and
motivation is highly important to build process of working in an effective manner.

REFERENCES
Books & Journals
Getz, D., and et. al., 2014. Foodies and food tourism. Oxford: Goodfellow Publishers.
Dredge, D., and et. al., 2014. The Routledge handbook of tourism and hospitality education.
Routledge.
Robinson, R. N., and et. al., 2016. Tourism and hospitality internships: influences on student
career aspirations. Current Issues in Tourism. 19(6). pp.513-527.
Sotiriadis, M. D., 2015. Culinary tourism assets and events: suggesting a strategic planning tool.
International Journal of Contemporary Hospitality Management. 27(6). pp.1214-1232.
Thomas, R. and Thomas, H., 2014. ‘Hollow from the start’? Professional associations and the
professionalisation of tourism. The Service Industries Journal. 34(1). pp.38-55.
Issa, N. S. C. and Al Abbar, S. D., 2015. Sustainability in the Middle East: achievements and
challenges. International Journal of Sustainable Building Technology and Urban
Development. 6(1). pp.34-38.
Bell, D., 2016. Moments of hospitality. In Mobilizing Hospitality(pp. 29-44). Routledge.
Maria, T., 2014. Gastronomic tourism: measuring motivations, consumer's satisfaction and
proposing effective marketing strategies. Tourisms. 9(2).
Knott, B., and et. al., 2016. Leveraging nation branding opportunities through sport mega-
events. International journal of culture, tourism and hospitality research. 10(1). pp.105-
118.
Pappas, N. and Papatheodorou, A., 2017. Tourism and the refugee crisis in Greece: Perceptions
and decision-making of accommodation providers. Tourism Management. 63. pp.31-41.
Lin, V. S. and Song, H., 2015. A review of Delphi forecasting research in tourism. Current
Issues in Tourism. 18(12). pp.1099-1131.
Pearce, P. L. and Zare, S., 2017. The orchestra model as the basis for teaching tourism
experience design. Journal of Hospitality and Tourism Management. 30. pp.55-64.
Chawla, G., 2015, June. Sustainability in hospitality education: A content analysis of the
curriculum of British universities. In European conference on research methodology for
business and management studies (pp. 136-144).

Chawla, G., 2015, June. Sustainability in hospitality education: A content analysis of the
curriculum of British universities. In European conference on research methodology for
business and management studies (pp. 136-144).
Lee, K. H., and et. al., 2014. Where does food fit in tourism?. Tourism Recreation Research.
39(2). pp.269-274.
Nicula, V. and Elena, P. R., 2014. Business tourism market developments. Procedia Economics
and Finance.16. pp.703-712.
Ladkin, A., 2014. Employment and career development in tourism and hospitality education. D.
Dredge, D. Airey, D. & MJ Gross (Eds.), The routledge handbook of tourism and
hospitality education, pp.395-407.