Investigating Decline in Sales of Marks and Spencer

The assignment requires students to consultancy project proposal template, investigating the major causes behind the decline in sales of Marks and Spencer in the UK. The research will focus on current trends in the retail sector, revamping stores and website as a strategy to encourage sales for M&S. Students will need to determine the current trends in the retail sector, investigate the major causes behind sales decline of M&S, and evaluate revamping stores and website as a strategy to encourage sales for M&S.

CONSULTANCY PROJECT PROPOSAL (500 approx WORDS) TEMPLATE
Consultancy Project Topic/ Title
Title: To investigate the major causes behind decline in sales of Marks and
Spencer in UK
Project Description
This research project will going to investigate major causes which are behind
declining sales of Mark & Spenser.
Background
Background of research is to analyse main reason behind decline in sales of Mark
& Spenser within market of United Kingdom.
Core Literature
Current trends in the Retail sector
Within retail sector current trend is artificial intelligence which help retailers in
staying competitive.
Major causes behind sales decline of M&S
One of the major reason behind declining sale is online shopping as people now a
days like to buy goods through online Applications.
Revamping stores and website as a strategy to encourage sales for M&S
Website as well as revamping store is most effective strategy for M&S for
increasing their sales with the market of United Kingdom.
Aim and objectives
Aim: To investigate the major causes behind decline in sales of Marks and
Spencer in UK
Objectives
 To determine the current trends in the Retail sector
 To investigate the major causes behind sales decline of M&S
 To evaluate revamping stores and website as a strategy to encourage sales
for M&S

Methodology and Data Resources
Research methodology is action plan that has been design for conducting
research. It is important part because assist in gathering information with
intention of decision making.
Data Collection Approach
Data collection is a process of collecting data from different sources which are
relevant for the purpose for which data is collected. Methods of collecting data
are:-
 Primary Method of Data Collection: In this approach data is collected for
the first time directly from the source by means of surveys, observations,
experimentation, questionnaires etc. But collection of data from primary
method is a time consuming and an expensive approach.
 Secondary Method of Data Collection: In this approach the data is
already collected by someone. It can be used by modifying the data for
the purpose of study. Data collection from secondary method is cost
effective and take lesser time.
Data Analysis Approach / Method
There are two type of data analysis approach explanation of these are as follows :-
 Quantitative – It involve critical analysis and interpretation of figures and
numbers.
 Qualitative – Within this research approach researcher use focus group,
interview, experiments and many more. Along with this it use non-
numerical tools.
Thus, for conducting this research approach utilise by researcher is quantitative
data analysis approach.
Ethical Considerations
For conducting this research data analysis by me is true and fair as I collected
information through primary source. Along with this, information collected by me
should not to be share with third party without permission of respondents.
Referencing system to be used
In this research Harvard referencing style will use by researcher for providing
evidence of collected information and data.
Confirmation of Originality
2

Student Name:
Signed:
Date:
Supervisor Name:
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Date:
Approval Date