This presentation provides an overview of the business environment of Easy Jet, a British multinational low-cost airline. It covers the industry environment, competitors, and the internal organization. The presentation also discusses the basis of competition and concludes with key insights.
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Business Environment Easy Jet
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Table of Content Introduction The business environment of Easy Jet Industry environment Competitors The internal organisation Identify and evaluate the basis of competition Conclusion References
Introduction The business environment is the sum of all the factors that are internalandexternaltotheorganisationlikeemployees, customers,owners,clientsandtheyhelpinimprovingthe performance (Malighetti, Paleari and Redondi, 2015). The chosen organisation for the report is Easy Jet which was founded in 1995 in UK. It is the British multinational low cost airlines. The report includes the business environment of the organisation and the industry, the factors affecting the organisation, competitors and internal organisation.
The business environment of Easy Jet Easy Jet is one of the largest airlines in UK which is having many customers. Theorganisationwasfoundedin1995whichis havingdomesticandinternationalflights.Theyhavemany employees who are helping the organisation in improving the performance. Easy Jet is having 10000 routes in 30 countries and they are having the lowest price of the products.
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Industry environment Structure and nature of the industry East Jet is the organisation in airlines where they are attracting customer by giving lower prices and they are having the cost leadershiptoincreasetheperformance. Theinternaland external factors are analysed by the organisation and they will help in giving quality services (Lawton, 2017).
Cont... The industry attractiveness The organisation is having many factors that are helping them in attracting customers. The organisation in airlines industry are giving good services at the lowest prices which is helping the customers in selecting products and services. The industry attractiveness is the cost leadership and they have to give good services because the bargaining power of buyers is higher and the organisation should improve the performance (Grampella and et.al., 2017).
Cont... The drivers of change in the industry Political factors Economical factors Social factors Technological factors Environmental factors Legal factors
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Competitors Easy Jet is having a competition with many organisations on the factors that will help them in improving the performance. The organisations are having price as the most important factors that is helping them to achieve success.
The internal organisation The porters five force model Bargaining power of customers Bargaining power of suppliers Threat of new entrants Threat of substitute Competitive rivalry
Identify and evaluate the basis of competition The chosen organisation for the basis of competition is Easy Jet and Raynair.
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Cont... Corporate level strategy Mix Internationalisation- The expansion of business with the use of internationalisation strategy help the company in growth and development.Theexpansionmethodwiththehelpof internationalizationcouldbeperformbyfocusingand implementing the following strategies (Service Marketing Mix of Easy Jet. 2020).
Conclusion From the above report it is concluded that the organisation is havingcustomersinmanycountries.Theemployeesofthe organisationwillhelpthemingivinggoodproducts.The customers is focusing on the services that will help them to attract to the organisation. The organisation should have the customers that will help them in improving the performance.
References Malighetti, P., Paleari, S. and Redondi, R., 2015. EasyJet pricingstrategy:determinantsanddevelopments. Transportmetrica A: Transport Science. 11(8). pp.686- 701. Lawton,T.C.,2017.Clearedfortake-off:Structureand strategy in the low fare airline business. Routledge. Online Service Marketing Mix of Easy Jet. 2020.[Online]. Available through<https://www.marketing91.com/service-marketing- mix-easy-jet/>