Strategic Report and Recommendations for Oak Tree Inn

CONSULTANTS
STRATEGIC REPORT AND
RECOMMENDATIONS
FOR OAK TREE INN

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
PESTLE analysis.....................................................................................................................................3
Porter’s Five Forces Model.....................................................................................................................4
SWOT analysis........................................................................................................................................6
Analyzing two potential strategic options................................................................................................7
Evaluating strategies................................................................................................................................8
RECOMMENDATIONS.............................................................................................................................9
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
Strategic agility refers to capacity of adopting changing circumstances by focusing on
relevant actors through quick responding ability. In addition to this, it is mainly related with
maintaining flexibility in firm which can be gained by focusing on influencing factors of internal
as well external environment. The competition has arrived at peak level so it becomes essential
for organization to develop such plans which can help in attaining competitive advantages. Firms
operating in hospitality sector require being prompt in order to deal with challenges and having
significant characteristics to attract large number of customers. Selected company for current
case study is Oak Tree Inn (OTI) of hospitality and leisure sector. Company offers services of
different types which comprises restaurant, bar, etc services. The present report will include
external threats and opportunities firm facing for both macro and micro environment. It will be
exerted by PESTLE & 5 forces model and strength and weakness will be summarized in SWOT
table. The potential strategic options will be identified in present report to achieve competitive
advantage & capabilities. By analyzing mentioned strategy current report will give emphasis on
theories such as SAFe analysis. Recommendations for the same will be given for convincing the
director of organization.
MAIN BODY
PESTLE analysis
It can be utilized to evaluate external factors which highly impact company growths. It
comprises political, social, technological, legal, environment and environmental elements which
are mentioned below:
Political factor
Being part of hospitality industry there are various components which largely impact
operational activities of Oak Tree Inn. Government regulations regarding tourism, taxation,
health and safety play crucial role in boosting performance of organizations (Shtal and et.al.,
2018). United Kingdom provides various tourism opportunity which helps specified hotel to
increase is scale of operation and increasing strictness of taxation is concerning OTI's
profitability.
Economical factors