Consultants Strategic Report and Recommendations for Oak Tree Inn Case Study
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This report provides a strategic analysis of Oak Tree Inn, a hospitality firm in Balmaha UK. It covers an overview of the firm, PESTLE analysis, Porter's Five Forces, SWOT analysis, potential strategic options, and SAFe analysis. The report suggests expansion and innovation as potential strategies for the firm's growth.
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Consultants strategic report and recommendations for Oak Tree Inn case study
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TABLE OF CONTENT INTRODUCTION.......................................................................................................................................3 MAIN BODY..............................................................................................................................................3 Overview.................................................................................................................................................3 PESTLE Analysis....................................................................................................................................4 Porter’s Five Forces.................................................................................................................................4 SWOT Analysis.......................................................................................................................................5 TWO potential strategic...........................................................................................................................6 SAFe analysis..........................................................................................................................................6 CONCLUSION...........................................................................................................................................7 REFERENCE..............................................................................................................................................8
INTRODUCTION Management is mainly organising, planning, staffing and recruiting the work in proper manner as it leads to development and growth of various sectors, in order to increase the profit and the customer approach it is important that the organisation should follow the proper management in their place. Hospitality sectors generates larger amount of revenue by making the customer attracted towards them by providing the facilities through which they can travel and stay at the place (Zahari and Romli, 2019). It is important for all the hotels to manage proper staffing and to get ready for all the trades in the upcoming innovations that are important for customers. This report will cover SME firm in the hospitality and leisure sector Oak Tree Inn Which is situated in Balmaha UK. This report will further cover an overview of the firm with all the external threats and the challenges that can be faced by the organisation and also the strength and weakness of the firm. Further it will also cover the strategic options which will help out to recommend through the SAFe analysis in order to know the methods through which the firm can grow and enhance their work in a better way. MAIN BODY Overview The Oak Tree Inn hotel is situated in Balmaha UK. It is covered with wide nature and with that has various shores of Loch Lomond with the walking trails. This hotel used to cover all the modern rooms and with that also variety of facilities like free Wi-Fi and breakfast it has various cottages and the bank house. This restaurant also covers snug bar in which there are various pub meals are being served with an Ice-cream shops over there. The most attracting thing about this hotel is the view as it covers a natural greenery and environment friendly area so it attracts most of the customers over there and also has various Scottish foods and drinks that are being available (Fozerand et. al., 2017).The prices of this hotel is also not of much amount as it is an SME, they used to deal with lesser amount of staff but they have proportionate amount of staff and facilities which will attract the customers by providing them various service. The food which is being sold over there is always fresh and provides scenery and a beautiful nature natural places that attracts customers this hotel has also started and updated their prices in 2021 in order to deal with the pandemic situation and all the changing trends.
PESTLE Analysis As in order to analyse the external factors of the form it is important to know about the competition and all the variable factors that are important for a company. A PESTLE analysis of Oak Tree Inn hotel is that follows: Political factor:It covers all the government holding on the hotel industry with various controls with the regulations that are being made by the government. As it is a threat for Oak Tree Inn hotel as the control regulated by government open make them to work according to their reforms(Bruijl, 2018). Economicfactor:thisfactorprovidesalltheinvestmentsinvariousfinancial management of the companies through which they lead to make profit oak tree Hotel implies to have all their funds and their economic status through various investment and savings that are being made by them. Social cultural factor:As It includes all the demographic environment with the various changes in the customers need according to their age groups and changing trends As this hotel has a nature and an environmental greenery facilities it will attract much of the customers to get in peace with all the facilities of breakfast to pub being available in it. Technological factor:this means all the innovations and the digital marketing with the use of techniques in the hotels adding up the accommodation and comfortable stay in the hotel. As it is financially not that strong so it lacks in its technological area. Legal factors:all the laws and the norms that are being made in that area are being covered as a legal factor the Oak Tree Inn Hotel covers out all the laws and norms that are being available with various establishment of listed loss in it. Environmental factors: it means all the local climate in the area which the customers used to get and decide the vacations over there, this is the strong point of Oak Tree Inn hotel As they have so much of concern about environment and has covered a proper greenery and a relaxation areas with soothing diversity which attracts customers a lot(Wee, 2017). Porter’s Five Forces It helps out to recognise all the factors that are important for the business with various competitions in the market it is as follows:
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Threat of new entrants:As Oak Tree Inn Hotel is a SME and there is a lot of competition in the hospitality sector so the threat is high for it as there are so many hotels which are coming with same ideas and with lower prices. Threat of substitution:As it is the customers demand for which they used to shift on the unique developments and various outsourcing so this is moderate for oak tree in hotel as There are so many hotels which are applying same kind of facilities in a cheap prices and customer usually shift towards all the unique and less amount of area (Hajizadeh, 2019). Bargainingpowerofbuyers:Ascustomersarethekeyforallthemarketand development in the hospitality sector it is basically been run through the tourist so this is moderate as Oak Tree Inn hotel try to develop and switch over the prices down as for the buyers. Bargaining power of suppliers:As SME Usually have less suppliers as compare to all big investors and companies so this hotel have high bargaining power of the suppliers as they have to deal with less suppliers and have to fulfil their demands. Competitive rivalry: As there is a so much competition that is been increased in the rival companies and every of the company in the hotel industries are coming with new innovation and ideas in the products and services so this is high for Oak tree Inn hotel as so many hotels are involving the same strategy with lowest pricing SWOT Analysis Strength It has avoided variety of accommodation facilities with all the advancement and proper environment. With all the safer and comforting areas. It provides wide varieties of services and free breakfast to the customers which attract them a lot. Weakness As this hotel is located on a single region and there is no branches of it being made to the customers or not getting to know about it much as other hotel (Feng, Wang and Zhang, 2018). As compare to other hotels for technological advancement of old oak tree in hotel is comparatively less. Opportunity It can provide the customer safety services by providing various new ideas Threats As with the change in competition in the market it is difficult for them to
and technical advancement in their hotel. The flexibility and the Covid protocols can be made in the hotel’s rules so that customer will feel safe to visit and more of the tourist can come over there. gain and attract more customers with less of facilities. No new inventions or innovations have been made which will affect the existing customers as well as to gain the new customers and tourist in the hotel. TWO potential strategic The two main important strategies which will help out to overcome all the problems and the threats are: Expansion-As through the expansion the hotel will gain more of the retention and the customers in several areas and with that they will help out the hotel in all the areas of customers. It will further help in gaining the advancement and the customer’s satisfaction with all the general nature and the varied manner and the important perspective. Through the expansion the company can generate the revenue and also try to maintain the desired goals and the changes through which they can contact will all the customers in the targeted areas that can regulate the business and the hospitality sector in the meaner time with mote areas of interest(Teoli and An, 2019).Inventions-The Oak Tree Inn Hotel can implement some new innovation and techniques though which the products can be gained and also by the customers will be keen and are attracted towards the wok and the areas of nature through which all the recourse can be framed out. As in the pandemic situation this is being marked that most of the work and the nature can be framed and made in all the sectors and it implies to maintain the growth of the hotels. With certain innovation the customers will get maximum interest in that place and will try to approach more and in this pandemic situation his will helps out to be boon to all. As all the generation wants the safe and comforting environment.
SAFe analysis It is mainly the method which helps out to decide the criteria and important areas that are needed for the business through the suitability acceptability and also the feasibility of the business it helps out to produce the scores and the potential strategy through it any of the business can be framed. It is important for all the company In order to gain the advancement and the benefits through which the profit can be achieved but on account of that the further suitability and the feasibility is to be checked in order to know about the issues and the process which will help out to maintain the growth of the companies (Foster, 2018). As through this the Oak Tree Inn Hotel can undertake a method through which they can involve the customer safety as an important face in their accommodation. As in the time of Covid it is quite tough if people are scared to move out and to stay in any hotels. So they can buy various technical advancement should take various measures so that customers will feel safe to come over there and get a friendly and healthy environment this will help out to reach the goals in revenues. In that hotel can also make certain innovations through which beautiful can we seem more attractive than before and also promote it with various discount offers and some loyalty program through which they can gain more loyalty of customers as earlier. The digital promotion with various offers and coupons for the loyal customers can be made in order to increase the growth of the hotel. And the rising innovations by keeping the mind of demands of customer’s revenues can be generated from the hospitality sector.The hotel can thereby try to maintain a proper hygienic environment which will help out to underline the identity of all the cultures. The environmental issue which maintains out the nature and with that the company can also attain to regulate all the necessary areas of working with using advanced technical methods and also expansion in various other region which will make the countries and the customers well aware about the hotel. CONCLUSION From this above report it is concluded that hospitality sectors pays out much of the revenue to the country. The management help in organising should be in proper way as Pestle analysis implies that the government holding can be a threat for hotels in the technological factors and up to provide various innovations. The external forces implicates the ideas as porters
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five forces depicts the threat of new entrants is high Oak tree in hotel. For the more it is also analysed that expansion in inventions can be the two potential strategies which it can take In by certain innovations and increasing safety measures for customers the hotel can gain more customers loyalty. REFERENCE Books and journals Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing business environment.Available at SSRN 3192207. Feng, W., Wang, Y. and Zhang, Z., 2018. Can cryptocurrencies be a safe haven: a tail risk perspective analysis.Applied Economics.50(44). pp.4745-4762. Foster, I., 2018. Research infrastructure for the safe analysis of sensitive data.The Annals of the American Academy of Political and Social Science.675(1). pp.102-120. Fozer, D., and et. al., 2017. Life cycle, PESTLE and multi-criteria decision analysis of CCS process alternatives.Journal of cleaner production.147. pp.75-85. Hajizadeh, Y., 2019. Machine learning in oil and gas; a SWOT analysis approach.Journal of Petroleum Science and Engineering.176. pp.661-663. Teoli, D. and An, J., 2019. SWOT analysis. Wee, C.H., 2017. Think tank—beyond the five forces model and blue ocean strategy: an integrativeperspectivefromSunZiBingfa.GlobalBusinessandOrganizational Excellence.36(2). pp.34-45. Zahari,A.R.andRomli,F.I.,2019.Analysisofsuborbitalflightoperationusing PESTLE.Journal of Atmospheric and Solar-Terrestrial Physics.192. p.104901.