Strategic Report and Recommendations

Strategic
Report and
Recommendati
ons

INTRODUCTION
Strategic Report and Recommendations refer to the use of different types of frameworks
through which a proper evaluation can be carried out about the strategy of an organization and
ensuring that the right recommendations can be provided so that the progress can be made in the
future (Agoas, 2020). This report is based on Oak Tree Inn. It is a family-run business which
provides a wide range of facilities to its different types of customers in the market. In this report,
a detailed focus will be made on using various frameworks to evaluate the position of the
organization in the market. Additionally, strategic recommendations will be provided as a part of
this assignment.
MAIN BODY
Overview of the organization- Oak Tree Inn is a family-run business which provides a
wide range of hospitality services to the customers in the market. Therefore, the organization has
made goodwill for itself in the market and is able to make sure that it earns optimum level of
profits effectively and efficiently in the right manner. The organization is looking to make sure
that it makes use of the available strategic options which will help it in targeting growth in the
future so that it is able to attain a strategic edge over the competitors in the market.
PESTEL analysis- It is a framework which can be used by the organizations in order to
make sure that they are able to carry out a thorough assessment of the firms can be carried out in
detail in a proper manner (Cirillo and et.al., 2020). The various factors under it are explained as
follows-
Political factors- These are important factors to be considered because the political
situations keep on changing (Gelfgren and Högbom Brinkmann, 2020). Oak Tree Inn’s
management therefore needs to account for these changing political situations and make use of
the strategy of the company in the right manner.
Economic factors- These are also crucial factors which are required to be given a
consideration because the economic situations keep on changing which creates an overall level
of impact on the economy. In the context of Oak Tree Inn, it can be said that these factors create
a particular level of influence on the organization’s profitability.
Social factors- They are also important factors because the changing needs and
requirements of the people in the society has to be given an appropriate consideration (GS and
Soemantri, 2020). Therefore, for the managers of Oak Tree Inn they are crucial and thus
appropriate attention is required to be given to them in a proper manner.
Technological factors- These are also quite important and have to be given appropriate
consideration because the technology in the market keeps on changing quite frequently. For the