Consumer Awareness and Health Products: Subway

Running head: CONSUMER AWARENESS AND HEALTH PRODUCTS: SUBWAY
Consumer Awareness and Health Products: Subway
Name of Student:
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Author’s Note:

1CONSUMER AWARENESS AND HEALTH PRODUCTS: SUBWAY
Executive Summary:
People are desirable of eating dinner with their children at home and also are of the
opinion that eating at home is healthier. Consumers consider the fact that primary food stores are
the most trustworthy and dependable allies in their aim to eat better and the food retailers need to
take advantage of the increasing interest of the shoppers in the health as well as the opportunities
to assist the customers. The major aim of the study is to determine the factors which can increase
the awareness of the customers about the healthy products and also regarding the consumption of
healthy food. Another objective is the way in which the firms undertake strategic responses and
the way in which Subway adjusted to the changes in the consumer preferences for the healthy
products.

2CONSUMER AWARENESS AND HEALTH PRODUCTS: SUBWAY
Table of Contents
Introduction:....................................................................................................................................3
Problem statement:..........................................................................................................................4
Research Aims and objectives:........................................................................................................4
Research Questions:.........................................................................................................................5
Literature Review:...........................................................................................................................5
Conceptual Framework:...................................................................................................................8
Research methodology:...................................................................................................................8
Research Design:.............................................................................................................................8
Research Philosophy:.......................................................................................................................9
Research Method:..........................................................................................................................11
Data collection method:.................................................................................................................11
Sampling design:...........................................................................................................................11
Sample size:...................................................................................................................................12
Research Limitations:....................................................................................................................12
Gantt Chart:...................................................................................................................................13
Conclusion:....................................................................................................................................13
References and Bibliography:........................................................................................................15

3CONSUMER AWARENESS AND HEALTH PRODUCTS: SUBWAY