Assignment on Consumer Behavior and Marketing Psychology

RUNNING HEAD: CONSUMER BEHAVIOR AND MARKETING PSYCHOLOGY 0
COMMUNICATION
MIX

CONSUMER BEHAVIOR AND MARKETING PSYCHOLOGY 1
Executive Summary
The objective of the paper is to describe the communication mix channels which can influence
the attitude of the consumers and encourage the large number of target consumers. Through the
analysis, it is demonstrate that market performance of Luna 2 foreo face cleanser is good because
of meeting the needs and demands of the consumers. The report also revealed that by adopting
various strategies for communicating message to the audience still company face problems, for
this it can change the target strategy and select new channels for communication.

CONSUMER BEHAVIOR AND MARKETING PSYCHOLOGY 2
Table of Contents
Introduction......................................................................................................................................3
Overview of the product and market performance..........................................................................3
Current communication mix............................................................................................................4
Alignment of communication mix with findings.............................................................................5
Strategic recommendations..............................................................................................................7
Conclusion.......................................................................................................................................8

CONSUMER BEHAVIOR AND MARKETING PSYCHOLOGY 3
Introduction
The communication mix refers to specific methods used to promote the company or its products
to targeted customers (Bacik et al., 2018). Therefore, the company uses different elements for
communicating the message to the target consumers so that loyalty will be increased. The
present report focuses on describing the current communication mix strategies used y the
company by considering the manner it target consumers attitudes, social class etc. for Luna 2
foreo face cleanser product.
Overview of the product and market performance
Luna 2 foreo face cleanser is the facial cleansing product and the anti-wrinkle system which is
specially designed and introduced for decreasing the blemishes appearance. The product also
helps in addressing the problem and issues which women face related to the aging skin according
to their raising age (Popescu, 2016). Therefore, the product is recently available for all the skin
types to encourage and motivating the consumers such as for normal skin, combination skin,
sensitive skin as well as for oily skin. The product mainly used to remove the dead skin and
decrease up to 99.5% of the oil as well as dirt and other components through which adult may
find the problem of acne breakouts. The reverse side of the product supports the consumers for
face massage and decreases the overall fine lines which occur under eyes and mouth (Jackson &
Ahuja, 2016). Through, the absorption of this product consumers can use and apply other
skincare products which they want.
The market performance of Luna 2 foreo face cleanser is excellent it is because about 60.00% of
the consumers believe that it is the excellent products and provide various benefits in comparison
to their competitors. The product is more loyal and superior in the eyes of the consumers it is
because of maintaining the skincare expectations and ultra-hygienic as well as resolve the major
concern of the consumers regarding removing wrinkles (Memon et al., n.d.). The company earns
more profits because of offers the product by providing various distinctive features to the
consumers through which consumers can remove the dead skin and the consumers can use the
other skincare products according to the types of their skin. The market performance of the
product is increased in the present era it is due to the reason because there are several factors