Consumer Behavior and Website Analysis. : Topshop

CONSUMER
BEHAVIOR AND
WEBSITE
ANALYSIS

Company chosen
The company that have been chosen for execution of the
Topshop.
It is a merchandise organization
The center that is focused on is the Australian center.

Failure
• High competition
• Excess cost of the products
• Less stock

CONSUMER BEHAVIOR
THEORY
• The consumer behavior theory that is selected is
Marshallian Economic consumer behavior theory
As per the theory:
Cost of the products need to be low in order to perform
higher sales
Cost of the substitute needs to be less