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Evaluating the House Purchase Behaviour of Consumers in Sabah, Malaysia

   

Added on  2021-02-20

31 Pages3874 Words401 Views
House Purchase behaviour ofconsumers in Sabah,Malaysia.

TITLE Evaluating the house purchasing behaviour of consumers in Sabah.Chapter 4: Research Findings 4.0 OverviewThe considered project is based on the analysis of Evaluating the house purchasingbehaviour of consumers in Sabah. This study determines the behaviour of individual in makingpurchasing decisions. Housing is considered as the most common need of people as this is also amajor recognition of individual to purchase a house for making their living more reliable andeffective. Research analysis and findings are considered to be the key aspect of an explorationwork as in this accumulated data and information is analysed for the purpose of drawing validand reliable outcome. In this particular project findings. In this present investigation work dataand information can be analysed through different methods like Pilot Test, descriptive analysis,preliminary data analysis or hypothesis testing. These are the most suitable tool for analysingdata in terms of research at the reliable findings. The analysis can be done on the basis ofresearch aim and objectives and these are descried as under: Research AimEvaluating the house purchasing behaviour of consumers in Sabah.Research ObjectivesTo analyse the factors which influences the purchasing decisions of customers whilebuying house. To analyse the real state trends in Sabah, Malaysia. To analyse that how real estate trends of Sabah affects house purchase choice ofconsumers. 4.1 Pilot Test Pilot test is considered as a small scale preliminary study which is executed in respect toanalyse the feasibility, cost, time, adverse events and develop upon the study design prior to theperformance of a full scale research project. In this a questionnaire is designed to analyse thevalidity, effectiveness and strength of the data. This study is effective in determining the loopholes of investigation which provides a significant help to the researcher in drawing valid andreliable outcome. 1

QuestionnaireGenderMale Female Age:18 - 24 years old25 - 30 years old31 - 40 years old41 - 55 years old56 years old and aboveMonthly Income range:Below RM3,000RM3,001 - RM5,000RM5,001 - RM10,000RM10,000 - RM20,000RM20,000 and aboveHouse OwnerYesNoGeneral questionQ1) The residential property that I am staying currently meets all my requirementsYes No Q2) It is not easy to find my ideal home in SabahYes NoIncomeQ1) My income is the most crucial factor that influence my decision to buy a residentialpropertyStrongly Disagree2

DisagreeNeutralAgreeStrongly AgreeQ2) The growth of income is relatively low compared to the residential property price growthStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ3) The average household income in Sabah is much lower compared to Peninsular MalaysiaStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ4) I am satisfied with my current income to support my basic living costStrongly DisagreeDisagreeNeutralAgreeStrongly AgreePriceQ1) Residential properties of value RM500,000 and above in Sabah is too expensive and notaffordable by me.Strongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ2) The price of residential properties in Sabah are reasonable3

Strongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ3) I think residential properties in Sabah are over-pricedStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ4) I will consider to buy if there is any affordable housing project launching in SabahStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeLocationQ1) I prefer the residential properties are easily accessible to public facilities such astransportation hubs, shopping centres, schoolsStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ2) I prefer the residential properties are away from cityStrongly DisagreeDisagreeNeutralAgreeStrongly Agree4

Q3) The distance with working places are concerned when I intend to purchase residentialpropertiesStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ4) The scurity among the residential area are important when purchasing residential propertiesStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeFinancingQ1) The loan monthly repayment is my major concern in purchasing residential propertiesStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ2) My purchase intention of residential properties will be affected by the loan interest rateStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ3) The housing loan repayment duration affects my buying intentionStrongly DisagreeDisagreeNeutralAgree5

Strongly AgreeQ4) It is not easy to get approval on the financing packages available from current financinginstitutions as the requirement are too stingent.Strongly DisagreeDisagreeNeutralAgreeStrongly AgreeDeveloper BrandQ1) A well-known property developer's brand is the best for meStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ2) Houses built by less known property developers have poorer qualityStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ3) The negative review on property developers influend my residential purchase intentionStrongly DisagreeDisagreeNeutralAgreeStrongly AgreeQ4) The higher the cost of a residential properties, the better is the qualityStrongly DisagreeDisagreeNeutral6

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