Impact of Social Media on Firm's Performance: A Study on ALDI

Research skills

Background
Digital technology has played a huge role in the incessant growth and progress of human lives.
Digital technology has affected every industry be it financial, manufacturing, education,
agriculture and even education. Another by-product of digital technology has been social media.
The introduction of social media changed the way how people communicate and behave with
each other. Social media has played a key role when it comes to shaping business performance,
education, careers, culture, political campaigns and more

Aim And Objectives:
Aim: “To examine impact of social media on firm’s performance: A study on ALDI”
Objectives:
To identify the concept of digital technology and its impact on human lives.
To analyse the effectiveness of social media and its drawbacks.
To identify the relationship between use of social media and its impact on the performance of
business.

Research Methodology
This research is based on Interpretivism philosophy which can be used to determine the influence
of social on performance of a business.
In the present research, researcher has used inductive approach which involves learners detection
that helps in easy analysing of qualitative data that leads to reliable and significant findings.
For conducting this research, researcher has used both the methods of data collection so that
valid outcomes can be made and determine the impact of social media on performance of a
business.