What Is Consumer Behavior & Why is it important?

Running head: CONSUMER BEHAVIOR
CONSUMER BEHAVIOR
Name of the Student
Name of the University
Author Note:

CONSUMER BEHAVIOR1
Table of Contents
Target Consumer.................................................................................................................2
Innovation Type...................................................................................................................3
Consumer Learning.............................................................................................................3
Consumer Channel...............................................................................................................4
Recommendation.................................................................................................................5
References............................................................................................................................7

CONSUMER BEHAVIOR2
Target Consumer
Google Home Hub is known to be visual, touchscreen-based interface which has been
designed for navigation in daily life. The device has been designed in such a way that it can
guide an individual in the morning or even in evening routine like make calls, watch the news
and many other things. Google home hub is also known as Nest hub comprises of Google home,
home mini and home max (Li et al. 2017). It is considered a visual interface that helps in
accomplishing task on each and every day basis. The appearance of this similar to tablet which
helps in making the life bit easier. This helps in organizing schedule to that the grocery list can
be prepared. Some of the features of google home hub are given below like
 Allows the individual to daily schedule, remind and commute easily
 User can play music on it
 Sees all the photos located in Google photos.
Google Home Hub (GHH) is known to be a consumer-based product but this is easily
usable in business. Consumer can make use of GHH in the form of entertainment and
information hub. Business can make use of different features for automating the smart offices
and it’s extent in market reach (Kim et al. 2017). Developers are not considered to be target
audience but this faces many challenges which come along with development of voice-based
services.
The two kind of consumer group are