Marketing Strategies for the Smart Watch docx.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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STRATEGIC MANAGEMENT
Introduction
Marketing strategies are highly essential to cope up in the highly competitive and
dynamic business environment. The strategies enable the business organization to attain the set
objectives for the product in the market. The purpose of this report is to provide detailed
description of the product smart watch, its uses and target market segmentation. Further, it
provides detailed marketing strategies for the smart watch in the market.
Analysis and discussion
Product description
The smart watch is a small wearable device that can be worn by the people for styling
purpose. The smart watch looks like a time keeping device or a wrist watch. The smart watches
are Bluetooth enabled and have all the capabilities of a smartphones. It provides updates of the
applications of the smartphone directly on the watch (Bruijl, G.H.T., 2017). The smart watch not
only provides time and dates but also other details such as weather, news updates, missed calls,
and text messages. The utility of the device is that it saves time of the consumers and it can be
easily handled. The Smart watch comes with special features such as waterproof and dustproof
hence, this is highly suitable for the adventurers and travelers (Bruijl, G.H.T., 2017). The
consumers can wear the watch’s interface to initiate and answer phone calls from the smart
watch; they can listen to music, and get text messages. They are standalone devices and purpose
specific. The smart watch have their own applications which provide relevant information such
as tracking data, heart rate and giving directions to the consumers (Kim & Shin, 2015).
Functions of the smart watches

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STRATEGIC MANAGEMENT
The watches provide instant notifications to the consumers instantly. The consumers are instantly
able to get notifications and messages without having to open their smartphone devices. This
device is highly beneficial for the bikers, joggers and other travelers who are engaged with daily
busy schedules (Pappas, 2016). This device is to ensure comfort and style for the consumers.
Media management: Through the smart watch, the consumers are able to use it as a smartphone.
The consumers just need to pair it with the smartphone devices and use it as an iPod. They can
easily operate the media applications with the help of smart watches (Ottman, 2017).
Manage calls: The calls can be answered and initiated instantly through the smart watch. They
can answer the messages through voice. The smart watch run on Android OS and supports voice
detection (Malar, P.J.M.A.J., 2016).
Fitness tracking: The Smartphone device has fitness tracking systems. There are applications
like heart rate monitor and pedometers which enable the consumers or the users to keep a track
of their workouts and monitor their health. This device is useful for the gym goers and the fitness
conscious people.
GPS: The smart watch is GPS enabled, which facilitates the user to track their location or
receive a location specific alerts (Kim & Shin, 2015).. Moreover, the smart watch device is
supported with a good battery life. It can go for two to three days with a single charge.
Target customer segmentation
The smart watch device is targeted to the customers between the age group of 18-40
years. The product is primarily targeted for the consumers having a busy life schedules such as
the office goers, the travelers, sports persons and joggers (De Pelsmacker et al., 2018). This
product relieves them of carrying smartphone devices every time they move. This product is