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Consumer Behavior Assignment Moleskine

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Added on  2020-05-16

Consumer Behavior Assignment Moleskine

   Added on 2020-05-16

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Running head: CONSUMER BEHAVIORConsumer behaviorName of the studentName of the universityAuthor note
Consumer Behavior Assignment Moleskine_1
1CONSUMER BEHAVIORQuestion: 2According to the VALS program, customer segment of Moleskine can be terms as thebelievers. This is due to the reason that, believers refer to the people who believe in society andsocial cultures along with accepting the innovation accordingly (Garcia-Penalvo et al. 2014).Thus, in the case of the Moleskine, customers are buying the traditional and analog products.However, they are using the digital mediums to buy those, which are denoting their level ofacceptances. Thus, they can be termed as believers. On the other hand, customers of Moleskine can also be included in survivors. This is dueto the reason that, customers of them are loyal to the brand and thus, they are being attracted tothe traditional products being offered by the company Thus, the loyal customers are the one whoare the key contributors in generating revenue for the company. Moreover, these customers arehaving least acceptance towards the innovation and thus, they accept the traditional products ofMoleskine. Segmenting the customers according to the VALS framework will assist the marketers indesigning the products and price accordingly. In the case of the Moleskine, the segment of thecustomers enables them to offer their traditional products in digital format along with initiate theprice accordingly (Lee et al. 2015). The customers of Moleskine are less acceptable towards theinnovation and latest technologies and thus, Moleskine offers traditional products without havinghuge improvements. This strategy is being initiated in order target the loyal customers to theirbrand.
Consumer Behavior Assignment Moleskine_2

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