Assessment 2 individual integrated marketing communications campaign plan report

Marketing
communications
campaign plan report

Table of Contents
INTRODUCTION ..........................................................................................................................3
Marketing communication objectives.........................................................................................3
Marketing communication strategy.............................................................................................4
Creative strategy..........................................................................................................................5
Promotion mix and media selection ...........................................................................................5
Campaign implementation outcomes .........................................................................................6
Measure to campaign outcomes..................................................................................................7
Setting indicative campaign budget............................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Communication campaign plan is the short-term plan which is being generated to lead or
sales and it main purpose to engage its audience and which is typically has a content marketing
focus and the integrated schedule for media (Xu, Hao and Han, 2017). This respective report is
based on the Colgate, it is the American brand which is used for oral hygiene products that
includes toothbrushes, toothpaste and dental floss and mouthwashes. The company was formed
by Colgate-Palmolive company in 1873. This respective report will cover the purpose of making
communication plan and also frame the SMART objectives. Moreover, it will cover the
marketing communications strategy with the help of creative strategy. This also analyse the key
contents of Gantt chart and also measures the campaign outcomes and lastly, indicative
campaign budget is being framed to understand the overall amount to be invested for attaining
the successful marketing communication campaign.
Marketing communication objectives
SMART objectives are the five goals which outlines a strategy to reaching the any
objectives and in context to Colgate, these are explained as follows:
 Specific: Colgate is planning to increases its sales from 15% to 25% so that they can
ensures the better growth in the near future.
 Measurable: This respective objectives is being measured by analysing the previous
sales so that the exact sales can be analysed by Colgate and its employees.
 Achievable: In order to achieve this, customer needs is being identified so that large
group of customer can be targeted to their brand and contribute to the huge sales and
growth.
 Realistic: As the Colgate is planning to have higher sales and for this offers and discount
is being given to their customer so that they can contribute to increase the sales (Valos
and et. al., 2017).
 Time frame: Colgate will held the two-months communication campaign plan so that
they can reach to their desired sales.