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Consumer Behavior Assignment Paper

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Added on  2020-05-28

Consumer Behavior Assignment Paper

   Added on 2020-05-28

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Running head: CONSUMER BEHAVIOURCONSUMER BEHAVIOURName of the Student:Name of the UniversityAuthor Note:
Consumer Behavior Assignment Paper_1
CONSUMER BEHAVIOUR1Executive summaryThe report analyses the consumer behaviour as critical element for developing as well asevaluating effective marketing strategies. The paper provides a theoretical foundation of theconsumer behaviour examining both internal and external factors influencing the customers’decision making process and final purchasing. At the time of such technologicaladvancement, the consumers have become more aware about the utility of the productstherefore, the marketers need to get informed with all demands and cater all the facilitiesrequired by the market. Appropriate evaluation of the consumer behaviours helps in gainingcompetitive advantage.
Consumer Behavior Assignment Paper_2
CONSUMER BEHAVIOUR2Table of ContentsIntroduction:...............................................................................................................................1Consumer Behaviour influencing marketing and strategy development:..............................2Models of consumer decision making:..................................................................................4Influence of the internal factors:............................................................................................5Influence of the external factors:............................................................................................8Conclusion:................................................................................................................................9References:...............................................................................................................................11
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CONSUMER BEHAVIOUR3Introduction:The report discusses the importance of understanding consumer behaviour in themarketing strategy of a company. before launching a product in a market it is necessary toknow the consumer behaviour of that market. In case the organizations fail to research thefeatures of the market and pre-analyse the response of the customers, before launching aproduct, they will definitely face disaster. Consumer behaviour is a complex matter as itvaries from people to people, market to market and product to product. Consumers havedifferent attitudes and mind set up before they purchase anything in the market (Zeugner-Roth, Žabkar & Diamantopoulos, 2015).Consumer attitudes also vary in consumption and disposal of anyproduct.Understanding the consumer attitude needs to be supported by various models and theorieswhich strengthen the companies in comprehending the marketing concepts as well ashelpsthem to market their product and services successfully. Moreover, these theories also help thecompanies judging the constantly changing market which mainly include the relentlesschanges in the standard of living, fashions, trends and upgradation of technology.Conceptualisation of these factors is of utmost importance because marketing and its successlargely depend on these features. The report discusses the importance of customer behaviourin marketing strategy developments, various models to understand the customer behaviourand various factors that influence the consumer’s attitude in purchasing products or services.Consumer Behaviour influencing marketing and strategy development:Consumer behaviour aids as an essential tool for the marketers for meeting their salesaims. It refers to the attitude displayed by the censures when they decide to purchase,consume as well as dispose any specific products and services. It also includes searching forproducts and evaluation of the products where the customers evaluate the features of the
Consumer Behavior Assignment Paper_4

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