Consumer Behaviour Analysis of Huawei Mate 20: A Marketing Perspective

MARKETING
Buyer Behavior

INTRODUCTION
 The purpose of the power point
presentation is to evaluate a
new mobile phone from the
perspective of different
consumer and marketer.
 The new phone of Huawei that
is Mate 20 is gaining the
attention of the customers
present in the market.
 Since the launch of the product
it is gaining the market which
makes it essential to analyse
the different concepts related
to the consumer behaviour for
produce.

DECISION-MAKING PROCESS
Need identification: - While purchasing the mobile phone
the customers require to identify their needs so that they
can meet the same.
 From the mobile phone generally customers demand for
the some specification like its attractive looks, design,
battery life, additional features, durability, cost effective
and many others.
Information search: - Then, the market research is done
by the customers so that they can meet their needs and can
purchase the products.
 They search for the brands in which they can get all the
features in order to meet their needs for the products.
 In this process, they shortlist the brands who can meet
their needs which will further help them to conduct the
purchase of product.

CONTINUE...
Alternative evaluation: - The brand which are
majorly selected by the company are evaluated so
that they can take their final step. The evaluation
in the mobile phone has been done by the
customers on the basis of brand, its features and
many others.
 After the evaluation they make the final decision
for purchasing the product according to their
personal needs and this evaluation will lead to
the purchase of products.