Consumer Behavior Assignment

Added on - 29 Apr 2020

  • 9

    pages

  • 1715

    words

  • 5

    views

  • 0

    downloads

Showing pages 1 to 3 of 9 pages
Running head: CONSUMPTION PATTERN OF LUXURY TRAVELLERSConsumption Pattern of Luxury TravellersName of the Student:Name of the University:Author Note:
1CONSUMPTION PATTERN OF LUXURY TRAVELLERSTable of ContentsIntroduction:...............................................................................................................................2Literature review:.......................................................................................................................2Characteristics of the luxury tourism industry:..........................................................................2Effect of changing demands of luxury tourists on their buying behaviours:.............................3Methods of investigation:...........................................................................................................4Findings:.....................................................................................................................................4Conclusion:................................................................................................................................5References:.................................................................................................................................6
2CONSUMPTION PATTERN OF LUXURY TRAVELLERSIntroduction:The objective of the research is to study the investigative steps, which determine thecharacteristics, demands and purchasing behaviour of a target market. The paper is set againstthe background of growing expectations of luxury tourism, which is the target market. Theproblem statement of the assignment is “The characteristics, demands and the buyingbehaviour of luxury tourists have evolved to a great extent which is posing challenges beforethe tourism and hospitality industry to change their strategies.’ The research aims to find outhow the demands and consumptions patterns of the luxury tourists have changed over timeand is having significant impact on the tourism and hospitality industry.The researcher hasused both secondary and primary sources to gain information on the topic. The secondarysources of information consist of newspapers, reports, books and journals. The primarysources of surveys, interviews and questionnaire.Research Questions:1. What are the characteristics of luxury tourism market?2. Compare between the new and traditional demands of the luxury tourists and its impact onthe tourism industry.3. How has their changing demands influenced their purchasing behaviour of the luxurytourists?
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document