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CHM601: Contemporary Hotel Marketing

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Contemporary Hotel Marketing (CHM601)

   

Added on  2020-04-29

CHM601: Contemporary Hotel Marketing

   

Contemporary Hotel Marketing (CHM601)

   Added on 2020-04-29

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Running head: CONSUMPTION PATTERN OF LUXURY TRAVELLERSConsumption Pattern of Luxury TravellersName of the Student:Name of the University:Author Note:
CHM601: Contemporary Hotel Marketing_1
1CONSUMPTION PATTERN OF LUXURY TRAVELLERSTable of ContentsIntroduction:...............................................................................................................................2Literature review:.......................................................................................................................2Characteristics of the luxury tourism industry:..........................................................................2Effect of changing demands of luxury tourists on their buying behaviours:.............................3Methods of investigation:...........................................................................................................4Findings:.....................................................................................................................................4Conclusion:................................................................................................................................5References:.................................................................................................................................6
CHM601: Contemporary Hotel Marketing_2
2CONSUMPTION PATTERN OF LUXURY TRAVELLERSIntroduction:The objective of the research is to study the investigative steps, which determine thecharacteristics, demands and purchasing behaviour of a target market. The paper is set againstthe background of growing expectations of luxury tourism, which is the target market. Theproblem statement of the assignment is “The characteristics, demands and the buyingbehaviour of luxury tourists have evolved to a great extent which is posing challenges beforethe tourism and hospitality industry to change their strategies.’ The research aims to find outhow the demands and consumptions patterns of the luxury tourists have changed over timeand is having significant impact on the tourism and hospitality industry. The researcher hasused both secondary and primary sources to gain information on the topic. The secondarysources of information consist of newspapers, reports, books and journals. The primarysources of surveys, interviews and questionnaire. Research Questions:1. What are the characteristics of luxury tourism market?2. Compare between the new and traditional demands of the luxury tourists and its impact onthe tourism industry.3. How has their changing demands influenced their purchasing behaviour of the luxurytourists?
CHM601: Contemporary Hotel Marketing_3

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