Consumer Behavior: Analysis of Purchase Behavior and Satisfaction for Coca Cola Classic Non-Alcoholic Drink

Consumer Behavior

Introduction
• A study designed and executed for analyzing how the
individual, customers, groups and business corporations chose,
buy and disposed the goods and services for gaining satisfying
their wants and demands (Solomon, Dahl, White,
Zaichkowsky and Polegato, 2014).
• This study can also be termed as the set of actions of the
consumers at the market place and the purpose for the actions
made.

Need and want that led to the
purchase of FMCG product
As per the given scenario Coca Cola Classic Non-Alcoholic drink is the
selected product and the further analysis is executed for identifying the
needs and wants that leads the customers in making purchase of the
mentioned product.
As fluid is one of the prime constituent of human body and hence it is an
essential requirement that need to be fulfilled (Hantula and Wells, 2014).
The consumers are trapped in the swirl of the fascinating advertisements.
For instance, the business organization intentionally develops such
fascinating ads that the consumers are attracted towards them and
generates a motivation and need of purchasing the products. The second
example that can be considered is the development of need of
achievement