Coca-Cola Company: Business Operations, Stakeholders, and CSR Concerns

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BUSINESS AND SOCIETY
BUSINESS AND SOCIETY
Name
Course
Institution

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BUSINESS AND SOCIETY
Coca-Cola Company
The paper focuses on Coca-Cola Company that is a private and individual brand under
the category of food and drug administration. Coca-Cola is a beverage company that distributes,
markets and manufactures non-alcoholic syrups and concentrates. The company offers more than
400 brands over 200 countries (Spar & Bebenek, 2008). The product structure of the company is
ideal for all ages. For example, old people prefer non-sugary drinks while young people prefer
sugary products. Therefore, Coca-Cola Company has produced both sugary and non-sugary
drinks that meet the needs of each customer. The products nature is believed to be healthy and
with great taste having low calorie and fats like coke zero and diet coke. Furthermore, the
product type is convenient as the consumers have developed a repetitive purchase pattern
regardless of the season. Furthermore, despite the company producing beverages products, it also
produces non-beverage products.
Key Factors In the External Environment That Affects Coca-Cola Success
The key factors that affect Coca-Cola’s success are weather and competition. Various
products like juices, water, coffee and tea fill the beverage industry and tend to be great
competitors of the Coca-Cola Company. Weather is a key factor that affects the company as
during winter Coca-Cola records low sales as customers prefer hot drinks like coffee. However,
despite the products targeting hot regions other competitors like Pepsi has also been a great
competitor.
Ways in Which the Primary Stakeholders (i.e. Employees, Consumers, Suppliers,
Stockholder) Can Influence Coca Cola’s Profitability.