This paper analyzes the consumer behavior towards Coca-Cola through a survey. The survey reflects that most of the customers purchase these products due to its taste and refreshing nature. However, the survey also talks about the unhealthy nature and side effects of consuming Coca-Cola every day.

Survey Sample and Analysis

Create a survey with 10 questions and analyze the key findings from a sample of at least 15 participants who recently purchased a chosen FMCG product.

Survey shows customers buy Coca-Cola for taste and refreshment, but also highlights health risks.

Consumer Behavior towards Coca-Cola: Survey Analysis

Consumer Behavior towards Decision Making and Loyalty

Universitas Brawijaya

This report analyzes the changing consumer behavior and its reasons in regards to the Pepsi drink. A survey was conducted to understand the aspects that affect the demand and behavior of the customers. The report concludes that Pepsi is a well-known brand of carbonated drinks worldwide.

Hartpury University and Hartpury College

Consumer Behavior and Marketing Psychology of Pepsi

This survey analysis aims to understand consumer behaviour towards Coca-Cola through a sample size of 25 recent buyers or consumers. The survey covers motivations, perceptions, emotions, and loyalty towards the brand. Key findings include the positive perception of the brand before and after purchase, high family values associated with the beverage, positive emotions associated with the brand, and strong loyalty among customers. The survey also highlights the importance of refreshing taste and value for money as differentiating factors for Coca-Cola.

Understanding Consumer Behaviour towards Coca-Cola: A Survey Analysis

This report is a study on consumer behavior and marketing psychology with a focus on Coca-Cola. The survey aims to understand Coca-Cola customers better and identify what motivates customers to buy the brand or what are factors that influence their buying decisions. The report covers topics such as customer perception, emotions associated with the brand, occasions when customers consume Coca-Cola, and factors that influence customer preference. The report also includes key findings and recommendations for the brand to improve customer loyalty and retention.

Marketing

Consumer Behavior and Marketing Psychology: A Study on Coca-Cola Survey

This report highlights the overview of the company and critical analysis of its marketing strategies and marketing mix for Coca-Cola and lastly, provides strategic recommendations for making further improvements in its business. This report is based on the previous assessments of Coca-Cola as an FMCG product and a survey to obtain the information on consumer behavior regarding the consumption of the product.

Consumer Behavior and Marketing Psychology for Coca-Cola

This presentation provides an overview of marketing essentials and focuses on the marketing plan for Boost Coca-Cola energy drink. It covers topics such as the marketing mix strategy, segmentation, targeting, and positioning. The presentation also discusses the budget, mentoring, and controlling aspects of marketing. Additionally, it explores the evidence-based marketing plan for Boost Coca-Cola. No specific course code, course name, or college/university is mentioned in the presentation.

Consumer Behavior towards Coca-Cola: Survey Analysis

About This Document

Consumer Behavior towards Decision Making and Loyalty

Consumer Behavior and Marketing Psychology of Pepsi

Understanding Consumer Behaviour towards Coca-Cola: A Survey Analysis

Consumer Behavior and Marketing Psychology: A Study on Coca-Cola Survey

Consumer Behavior and Marketing Psychology for Coca-Cola

Marketing Essential - Boost Coca-Cola Energy Drink

Consumer Behavior towards Coca-Cola: Survey Analysis

About This Document

Consumer Behavior towards Decision Making and Loyaltylg...

Consumer Behavior and Marketing Psychology of Pepsilg...

Understanding Consumer Behaviour towards Coca-Cola: A Survey Analysislg...

Consumer Behavior and Marketing Psychology: A Study on Coca-Cola Surveylg...

Consumer Behavior and Marketing Psychology for Coca-Colalg...

Marketing Essential - Boost Coca-Cola Energy Drinklg...

Consumer Behavior towards Decision Making and Loyalty

Consumer Behavior and Marketing Psychology of Pepsi

Understanding Consumer Behaviour towards Coca-Cola: A Survey Analysis

Consumer Behavior and Marketing Psychology: A Study on Coca-Cola Survey

Consumer Behavior and Marketing Psychology for Coca-Cola

Marketing Essential - Boost Coca-Cola Energy Drink