Marketing Essential - Boost Coca-Cola Energy Drink

Marketing essential

Table of content
 Introduction
 Marketing audit
 Marketing mix strategy
 Segmenting, targeting and positioning
 Budget
 Mentoring and controlling
 Evidence based marketing plan
 Conclusion
 Reference

Introduction
Marketing means creating, promoting and delivering the goods
and services to consumers.
The aim of marketing is to achieve customer interest and
satisfaction by connect with other function of business

 Executive summary
Coca-cola corporation is one of the most successful
global soft-drink chains in the world. Company
lunch new energy drink “boost coca-cola”.
 Vision
To provide outstanding quality, services and value to
customer.
To enhance consumer experience