Consumer Behavior and FMCG Products

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Added on 2023/05/28

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This text discusses consumer behavior and fast-moving consumer goods (FMCG) products. It explains how customers choose, buy, and dispose of products to satisfy their needs. The text also covers the factors that influence consumer behavior and the impact of beverage trends on nutritional health. It includes case studies and reviews of consumer food choice behavior, functional foods and beverages, and travel planning using the internet.

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Consumer Behavior and FMCG Products

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