References Textbook East, R., Singh, J., Wright, M., and

References
Textbook
East, R., Singh, J., Wright, M., and Vanhuele, M., 2016. Consumer behaviour: Applications in
marketing. Sage.
https://books.google.co.in/books?hl=en&lr=&id=BwNADQAAQBAJ&oi=fnd&pg=PP1&dq=East,
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%20Applications%20in%20marketing.%20Sage.&f=false
Journal article
Ganapathi, R., 2015. A Study on Brand Preference of Tooth Paste among Different Age Groups
of Consumers in Udumalpet Town. Journal of Management Research and Analysis, 2(4),
pp.254-258.
https://s3.amazonaws.com/academia.edu.documents/41469532/JMRA_24_254-258.pdf?
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Article
Santoki, A.A. and Parekh, M.H., 2017. Brand awareness & consumer buying behaviour of
Selected FMCG products among rural consumer in dang area of Gujarat. IJAR, 3(6), pp.433-
437.
http://www.allresearchjournal.com/archives/2017/vol3issue6/PartG/3-6-43-938.pdf
Journal article
Jayakrishnan, A. and Kumar, G.V., 2015. Rural Consumers Perception Towards Buying
Behaviour: A Study with Special Reference to Tiruvellore District, Tamilnadu. Sumedha Journal
of Management, 4(3), p.37.
http://cmrcetmba.in/SUMEDHA_ADMIN/journal_attachment/1548216220_793627884.pdf