Social Media and Consumer Behavior
Added on 2020-03-23
7 Pages2180 Words51 Views
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Running Head: Consumer Behavior Consumer Behavior
Consumer behavior Consumer Behavior Consumer behavior is an important aspect that should be taken into consideration by every company. The main emphasis is given on the behavior of the consumers. Consumers are considered as an asset for every organization. To sustain in the competitive environment it is the responsibility of the organization to analyze the needs and wants of the consumers. The focus is given on the factors that give direct impact on the pre- purchase and post- purchase behavior of the consumers. The behavior of the consumer is based on the quality of the product and the services that are offered to them. The customer is an individual who purchase the products and services that are offered by the company. The organization can only achieve its goals and objectives if there is enhancement in the satisfaction level of the consumers. The products that are purchased by the consumers are for the personal use. They purchase those goods which enhances the satisfaction level. Social mediahas played a significant role in providing knowledge to the customers. It is seen that the information of the products are available easily on the internet (Schivinski and Dabrowski, 2016). Before buying the product the consumer compares the prices or the features of product bysitting at home. The consumers are considered as a digital native. Social media and internet helped the consumers to take correct decisions. Consumerism is related with the social and economic order that gives focus on the goods and services. Buying behavior of the consumers is influenced by taking into consideration various factors like situational factors, personal factors and social factors. For attaining the goal the organization should give main emphasis on enhancing the satisfaction level of the customers (Richard, Habibi, Laroche and Paulin, 2016). The buying decision include cultural factors in which the values, beliefs of the customers are considered. There are many divisions which are based on the religion, race, age and sex. The purchasing or buying behavior of an individual is also affected by the cultural dimensions of the society. There are social factors also in which the consumer purchase the product by taking into consideration the likings and preferences of the society. The last one concerned with the individual factor in which the characteristics of an individual is determined like race, origin and age (Lantos, 2015).1
Consumer behavior The product that satisfies the needs and wants of the customer are preferred by the consumer. It is seen that the consumer get attracted more towards the product that are available at low price. Now a day it is important to take into consideration effective strategies so that the organization can easily accomplish the goals and can attract more consumers. There are many rights that are available for the consumers and also which provides safety and security in doing online transactions. The consumers are protected by the unfair trade practices that are prevailing in the market. By taking into consideration movement of consumers it is seen that it consist of voluntary and democratic movement. In this the movement is for the consumers, by the consumers and of the consumers. The consumers have the right to sue any organization that conduct unfair trade practices (Goh, Heng and Lin, 2013).Social media has given a major advancement in promoting new products in the market. In the recent scenario, it is very easy for the company to promote its product in the market. Social media offers a great platform for the consumers to communicate globally. It is seen that with the use of online sources the consumers get knowledge and reviews about the product. Customers can share their views and experience by taking into consideration the social media channels. The consumer movement gives enhancement in the economy and also helps to enhance the level of satisfaction of the customers (Papadopoulos and Heslop, 2014).The companies that are engaged in online trading should give main emphasis on the security and protection of the consumers. Trust is considered as an important factor at the time of online shopping. So if the customers do not have safety or security then it can give negative impact on the sales of the company. There are many rights that are available for the consumers like right to be informed, right to safety. Decisions making of the customers are based on the behavioral actions and environmental factors. Sometimes there are many situations in which the consumer faces many problems to take the correct decisions. It is seen that the pre purchase and post purchase decision making process is very difficult for the consumers (Labrecque, 2014).Pre- purchase behavior is when the consumer wants some product or the need for the product arises. If the need and requirement of the consumer arises, then it seen that they search for the product. To make the correct decision the consumers search the information of the product. The product brands, variations and the quality are taken into consideration. The information of the product is collected by considering the age, gender and also the price. The consumer buying 2
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