This report analyzes the challenges and opportunities for the food sector in Australia and develops a marketing strategy for Breakfast Cereals for the consumers in the Australian regions.

Individual Report

Write a 2000-word report analyzing consumer behavior and presenting strategic recommendations for a chosen FMCG product.

Consumer Behavior and Marketing Psychology - Desklib

Consumer Behavior and Marketing Psychology

This report provides an analysis of The Kellogg’s Company, focusing on their technology and trademarks, producing breakfast cereals based on consumer behavior, and the use of dyes in their products.

Marketing

Report Writing: The Kellogg’s Company

The development of the report is a response to the consumer behaviour associated with the decrease of loyalty from customers. In the following, the discussion covers the product overview, marketing strategies, and issues related to the product i.e. Vegemite.

Consumer Behavior and Marketing Psychology

Report Writing: The Kellogg’s Companylg...

Consumer Behavior and Marketing Psychologylg...

Report Writing: The Kellogg’s Company

Consumer Behavior and Marketing Psychology