Report Writing: The Kellogg’s Company

Running Head: REPORT WRITING 0
Business Report Writing
Report: The Kellogg’s Company
(Student Details :)
1/11/2019

Report Writing 1
Contents
Report: The Kellogg’s Company...............................................................................................2
1. Introduction: Breakfast Cereals..........................................................................................2
2. Kellogg’s Company............................................................................................................2
Aspect 1: Technology and Trademarks..................................................................................4
Aspect 2: Producing best and variety of Breakfast Cereals through focusing on consumer’s
behaviour................................................................................................................................4
Aspect 3: Dyes in the Kellogg’s Products..............................................................................5
3. Conclusion and Recommendations.....................................................................................6
4. References...........................................................................................................................7

Report Writing 2
Report: The Kellogg’s Company
1. Introduction: Breakfast Cereals
The main purpose of the report is to demonstrate academic literacy as well as research skills.
Moreover, the structure, format, cohesion and coherence of report writing will be
demonstrated.
The size of global breakfast cereal market was valued at USD 37.44 billion in the year 2016.
Hence it is projected for expanding at a CAGR of 4.3 per cent from the year 2017 to 2025
(BizVibe, 2018). One of the major trends that are accelerating market growth of global
breakfast cereal is growing attractiveness of on-the-go breakfasts, tied with rising demand of
organic cereals as well as growing health awareness among customers. Moreover, rising
impact of westernization on nutrition habits of mid-class population is contributing
considerably to the demand for more kinds of breakfast cereals in the Asia Pacific (BizVibe,
2018).
Source: (BizVibe, 2018)
Figure 1: Global Breakfast Cereals Market
2. Kellogg’s Company
Now days, an evolving food retail infrastructure with rising awareness about health benefits
of eating grain-based breakfasts is supporting the development of the global breakfast cereal
market.