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Consumer Behavior Survey Analysis Contents

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Added on  2020-04-13

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Running Head: Consumer behavior Consumer behavior 11 Consumer behavior Survey analysis Contents Introduction 1 Online shopping is here to stay 1 Amazon is leading the charts 2 Secure payments 2 Social media influence 2 Efficiency of online shopping 3 Shopping motivation 3 Selecting a retailer 4 Conclusion 4 References 5 Appendices 6 Appendices 1 6 Appendices 2 6 Appendices 3 7 Appendices 4 7 Appendices 5 8 Appendices 6-15 8 Appendices 7

Consumer Behavior Survey Analysis Contents

   Added on 2020-04-13

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Running Head: Consumer behaviorConsumer behaviorSurvey analysis
Consumer Behavior Survey Analysis Contents_1
Consumer behavior1ContentsIntroduction......................................................................................................................................1Online shopping is here to stay........................................................................................................1Amazon is leading the charts...........................................................................................................2Secure payments..............................................................................................................................2Social media influence.....................................................................................................................2Efficiency of online shopping..........................................................................................................3Shopping motivation........................................................................................................................3Selecting a retailer...........................................................................................................................4Conclusion.......................................................................................................................................4References........................................................................................................................................5Appendices......................................................................................................................................6Appendices 1................................................................................................................................6Appendices 2................................................................................................................................6Appendices 3................................................................................................................................7Appendices 4................................................................................................................................7Appendices 5................................................................................................................................8Appendices 6................................................................................................................................8Appendices 7................................................................................................................................9
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Consumer behavior2IntroductionConsumer behavior is the study of how consumers of various products behave. It analyses what motivates consumers to buy products and what are the factors that most deeply affect their purchase. It is important by marketers to understand this behavior of consumers, identify patternsand mold their offerings according to the same (Solomon, 2014). This helps brands in identifyingtheir products that are most liked and products that are not entirely well received by the audience. Studying consumer behavior also helps brands analyze why are consumers buying their products and what are the aspects of their products, channels or delivery that can be modified to suit the public at large (Claiborne & Sirgy, 2015).This report throws light on various aspects of the behaviors of an online shopping consumer. Thereason for selecting online shopper is to depict an increasing advent of this platform for shopping. Secondly, this report aims to help marketers understand why people shop online, what motivates them and how brands work upon improving their services. In order to enable this research, a survey was conducted of participants who have recently indulged in online shopping. They were all asked to answer 10 questions related to their shopping experience (Appendices 1). At present a group of 23 people have filled the survey. It has been ensured that the people filling out the survey come from varied backgrounds, age groups and gender. The answers given by them and the patterns in the answers depicted the following:Online shopping is here to stayThe survey conducted clearly evidenced that the interest of people in online shopping is here to stay. 88.96% of the people preferred online shopping over offline shopping. There are various reasons why people prefer online shopping. Most of the people use online shopping to buy clothes and their daily grocery needs (Wu, Chen & Cheng, 2014). However some people also useonline shopping to buy furniture, shoes, books and bags. With the increasing speed and changinglifestyles of people, online shopping is definitely the need of the hour (Lian & Yen, 2014). The convenience of online shopping is much higher than offline shopping and the switch in this trendis very clearly visible.
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Consumer behavior3Amazon is leading the chartsOne of the questions in the survey asked people about their most frequently used online retailers.Over 60% of the people mentioned that Amazon.com was the retailer that they go to most often. This could also be because of the large variety of stuff offered by the retailer. Most of the people are truly satisfied with their online shopping experience with amazon. Amazon’s delivery is timely and the sundry range of products offered add the desired cherry on the cake (Li, Zheng, Wang, Sun & Fang, 2017).Secure paymentsOver 90% of the people feel completely secure while making online payments for their shopping. The variety of options to pay online like debit or credit cards, netbanking, wallets and cash on delivery also make it easier and more convenient for people to shop online. Even when people wish to return the products they bought online, the refund for the same gets sent to the users account within 3-15 business days. In this changing lifestyle, it is anyway difficult for people to carry large amounts of cash and hence they prefer paying online for their shopping needs (Roy & Venkateswaran, 2014). Thus this option of paying online comes handy and people do not have to worry about having sufficient amount of cash at the time of delivery. Social media influenceOut of the many factors that motivate people to shop online, the influence of social media is particularly high (Hajli, 2014). Social media has been used by various marketers as a tool to communicate with customers as well as market their products. Social media has become an integral part of people’s lives. It is hence very important that the role played by social media is used efficiently by marketers to ensure a higher sales of products. Social media advertising is the recent advent in the marketing world. It has a major influence on people and hence brands prefer to display their ads on various social media platforms like Facebook, Instagram, Twitter or even Snapchat (Agnihotri, Dingus, Hu & Krush, 2016). The relevancy of the ads on social media platforms are very high as the system uses the cookies stored in the mobile or computer of the user and shows them the ads of the products they actuallyneed.
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