E -Retailing - Clicks and Bricks
12 Pages3856 Words67 Views
Added on 2021-02-20
E -Retailing - Clicks and Bricks
Added on 2021-02-20
ShareRelated Documents
E -Retailing
Table of ContentsDoes the growth in “online shopping” mean the extinction of the typical “high street” store 3Examine the various models, “clicks”, “bricks”, bricks and Clicks and clicks and bricks.Which if any is most suitable.................................................................................................4We are increasingly hearing the term omni channel retailing what does this mean and how canbusiness exploit this new phenomenon ................................................................................4Why are online travel services such a popular internet application? Why do many websitesprovide free travel information? ............................................................................................7Compare the advantages and disadvantages of distributing digitisable products electronicallyversus physically ...................................................................................................................8REFERENCES .............................................................................................................................10
Online retailing is defined as the process of sales of products and services using internet.This consists of business to business and business to consumer sales of products and services.The online retailing requires organisations to capture internet sales and this can include buildingof distribution channel like internet webpages, product shipping centres and warehouses. Thisreport consists of various questions related to online retailing and these are answered for betterunderstanding of concept of E-retailing. E- relating is a platform where selling goods andservices sold through internet (Jones, and Livingstone, 2015). It is Anything Anywhere at oneclick of button. Now a day it is at the boom, mostly people buy and sell their product andservices online only. E-Relating can be done between the business to businesses, business tocustomer. It saves times, ability to operate 24/7 and also helps in increase in sales and maintainrelationship with customer. The Products which are sold online includes Computer hardware andsoftware, cars, services, jewellery ,Toys, health and beauty, Apparel and clothes, office supplies,books, consumer electronics, sporting goods.Does the growth in “online shopping” mean the extinction of the typical “high street” store It can be said that growth and development in online shopping has decreased the highstreet stores in the business environment. There is a drastic change in the shopping tradition afterthe success of online retailing websites. The revolution of online shopping has affected the retailshops to a higher extent. Online retail shopping has changed the way by which people purchase aproduct (Amin, 2016). No person wants to go out of their homes and search for products theywant to buy. It takes a lot of time and thus most of the individuals around the world shop throughinternet using smartphones or tablets (Reid, and Ross, 2015). There are several offers anddiscounts which are given by online retailing websites. The delivering of products to consumersat home or local store costs money to the company. The decrease in High streets reflectsdisappearing of local shops or local jobs. It is more cheaper for a person to start a new businessin online retailing rather offline stores. The online shopping websites offers a great deal like 50%- 70% discounts and this helps in attracting a number of customers to buy products throughonline. The big retailing websites like Amazon and Alibaba.com are making a lot of money andprofits in market by selling products online (Hubbard, 2017). The online retailing websitesoffers delivery and click and collect facilities for attracting more number of shoppers. But this is
suicide for business in a long term (Greenhalgh, Johnson, and Huntley, 2019). Online retailersare a big challenge to offline brands and thus the high street stores and brands must develop theirbusiness and establish changes in their strategies for sustaining in market for a longer period. Itcan be clearly said that online shopping has taken over the high street stores (Johnes, 2019.). Examine the various models, “clicks”, “bricks”, bricks and Clicks and clicks and bricks. Whichif any is most suitableThe term bricks and clicks is defined as the business which is having a physical retaillocation is brick and online presence which generates significant sales is the click (Daly, andNataraajan, 2015.). A brick and click business provides several advantages of having a store inwhich customers can come and sell their goods and services on internet or web. Branding is themajor advantage of the bricks and clicks model is that retail stores help in leveraging advantagesthat are developed over years (Herhausen, and Et. AL., 2015). There are several businesseswhich are able to develop trusted brand names and reputation which is translated to the internet.The companies build their brand through scratch without the advantage of physical locationwhere needs and demands of customers has to be met. Another advantage of the bricks andclicks model is that this helps in improving the supplier networks. Internet is providing widerrange for suppliers that helps in ordering new products and equipments. When the business startsoperating online the supply network of the company is enhanced (Chou, Chuang, and Shao,2016). The products that can be sold to local community are put on internet and they are soldonline. A company can be visited if it is maintaining a physical store (Yan, Xiong, and Guo,2015). This is helpful for business where customers are allowed to have physical inspection ofproducts before buying them (Van Schoor, and Mischke, 2014). The main disadvantage of ofbricks and clicks model is that businesses have high over headed costs when compared to the dotcoms and traditional brick and mortar businesses. This is because both internet presence andphysical presence have to be maintained (Jones, and Livingstone, 2015.). The main cause for thecompanies to become internet companies is that it helps in increasing he sales and profit of thecompany. The bricks and clicks model is the most suitable model as this demonstrates companiesto operate both both through internet and physical stores.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
ELECTRONIC RETAILING Electronic Retailing Name of the University Authorlg...
|12
|3461
|391
Do businesses understand their digital landscape?lg...
|16
|2854
|15
The Impact of Online Shopping on High Street Stores in the UKlg...
|10
|2686
|276
Digital Landscape: Online Shopping and Omni-Channel Retailinglg...
|9
|2799
|62
BMG814 (67215) The Digital Landscapelg...
|10
|2736
|24
Case Study on Electronic Retailinglg...
|8
|2008
|89