Consumer Behavior to an Organization | PPT

CONSUMER BEHAVIOUR TO AN
ORGANISATION
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:
AUTHOR’S NOTE:

Company background
 In 2000, The Britsh ASOS Plc, a fashion company, was created (asos.com, 2020).
 The aim of this organisation is to target young adults for selling clothing products.
 The management team of this organisation is interested to expand its business.
 This organisation has developed a strategic plan to expand its business in
Australia.

Issues
 The business growth and profit of ASOS are declining. Through
analysing consumer behaviour, this organisation can manage
those issues.
 The first issue is that the management team of ASOS is not
successful to manage the print media.
 The second issues is that the profit and business growth of ASOS
is affected by the distribution problem of this organisation.

Objectives
 To solve those issues which are creating negative impact on
ASOS can be managed by business modification of ASOS.
 By creating an efficient customer service unit the management
team of ASOS can manage those issues.
 To attract the young adults, this organisation can prioritised the
machine learning procedure. It will help the company to create
engaging and attractive offers for the customers.
 Though efficient campaign this organisation can attract the
potential customers. The campaign must be attractive and
provide the necessary information to the customers.