This presentation provides an overview of the organization and its product, Coke. It includes information about the revenue, sugar content, color, and logo of Coke. The presentation also explains the STP (Segmentation, Targeting, Positioning) strategy of Coke and its target customer segments. Additionally, it provides recommendations for the marketing mix of Coke, including product, price, place, promotion, physical evidence, people, and productivity.

Discover Coke's revenue, sugar content, color, logo, STP strategy, target customers, and marketing mix recommendations.

Overview of the organisation and its product - Desklib

Overview of the organisation and its product

This presentation by Desklib focuses on effective marketing strategies in a digital world. It covers topics such as identifying target audience and market segmentation, projected success, promotional mix, and the importance of effective marketing campaigns for commercial success. The presentation uses the example of Coca-Cola's re-launch of New Coke in the US market.

Marketing & Communications in a Digital World

Hartpury University and Hartpury College

Marketing

Data Science and Big Data

Process of Planning and Executing Marketing Activities

This presentation discusses the different marketing strategies that can help Max Beverage Company increase their sales and revenues. It analyzes the segmentation, targeting, and positioning of their product Mixed Fruit Nectar. It also emphasizes the importance of marketing communication and channels for gaining a competitive advantage. The presentation includes findings, strategic options, marketing objectives, and marketing communications. It concludes with references for further reading.

Nutrition and Wellness

Marketing Strategies for Max Beverage Company: Segmentation, Targeting, Positioning and Communication

This presentation by Desklib discusses the target market and market segmentation of the relaunched product by Coca-Cola. Also, the description regarding the projected success of the product on the basis of the market research is also given above. The most suitable promotional mix that is used for the marketing campaign is provided above. And lastly, the impact of effective marketing campaign are discussed in the presentation.

This presentation discusses the marketing plan and target customer profile for Premium Store, a new business start up offering organic products. It also covers the challenges, competition, staffing requirements, and budget for the company.

Overview of the organisation and its product

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