logo

Consumer Behavior Assignment -Toyota Singapore

16 Pages3600 Words87 Views
   

Kaplan Higher Education Institute

   

Added on  2020-04-15

Consumer Behavior Assignment -Toyota Singapore

   

Kaplan Higher Education Institute

   Added on 2020-04-15

ShareRelated Documents
Running head: CONSUMER BEHAVIORConsumer Behavior[Toyota Singapore]Name of the student:Name of the university:Author note:
Consumer Behavior Assignment -Toyota Singapore_1
1CONSUMER BEHAVIORExecutive summary-The study is aimed at understanding the importance of consumer behavior in automotiveindustry. The paper depicts this in reference to Toyota in Singapore. The company is one of theleading names in the automotive industry in Singapore. However, the paper highlights a toughcompetition with Honda. Additionally, the study also helps to understand a stagnant future forNon-EVs cars. Therefore, the paper recommends some strategies for Toyota to expand itsbusiness in Singapore through EVs.
Consumer Behavior Assignment -Toyota Singapore_2
2CONSUMER BEHAVIORTable of ContentsIntroduction-....................................................................................................................................31. Situation analysis of Toyota-.......................................................................................................32. Target market description-...........................................................................................................83. Target market decision making process-.....................................................................................94. Two social influences on buying behavior-.................................................................................95. Two psychological influences on buying behavior-....................................................................96. Two personal influences on buying behavior-...........................................................................107. Four marketing strategy recommendations-..............................................................................10Conclusion-....................................................................................................................................12References-....................................................................................................................................13
Consumer Behavior Assignment -Toyota Singapore_3
3CONSUMER BEHAVIORIntroduction-Consumer behavior has become a key factor for the success of innumerous kinds ofbusiness across the globe. The automobile industry is not any exception. It is indeed muchexplored to customer responses. There are ample numbers of car manufacturing brands, whichoperate at the global platform. However, a global operation is attained after conducting anextensive business planning such as market planning. Such planning is a very vast topic, whichchallenges the strategic capabilities of reputed car brands across the globe (MacDuffie, 2013).This particular assignment is focused on one of such brands “Toyota”. It is one of suchcompanies, which is continually focused on developing the future by using unmatchedinnovation capability. Whether it be interconnected safety & traffic management, substituteenergy resources and human assisting robots, Toyota is continually focused on improving thefuture from good to better (CORPORATION., 2017). The main purpose of this assignment is tounderstand the importance of consumer behavior on the automobile industry. The study focuseson Toyota Singapore as a case study company to understand the purpose of this paper. 1. Situation analysis of Toyota-Core competencies-The core competency of the company is to produce quality products at best prices. Thecompany beliefs in providing values to the money that customer spend on purchasing a car. Ithas maintained an utmost use of innovation, which has challenged the other brands in theirrespective period. The company has responded to the demand by putting an emphasis on the
Consumer Behavior Assignment -Toyota Singapore_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Consumer Behavior Assignment | Business Report Assignment
|23
|4101
|214

Concept of Brand Loyalty PDF
|33
|10271
|246

Assignment Marketing Consumer Behavior
|19
|4072
|43

MARKET ANALYSIS Name of the University Author Name of the University Author note: Market analysis.7 Market share and market share
|22
|3817
|481

Situation Analysis of Consumer Behavior Toyota
|22
|5047
|1800

(PDF) Market areas of car dealerships
|19
|989
|44