Consumer Behaviour

Running head: CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
Student’s Name
University Name
Author note

1
CONSUMER BEHAVIOUR
Introduction
The essay studies on consumer behavior, their way of responding to the goods and
services offered to them based on their needs and requirements. It determines the
consumer behavior in the past 5 years and how they approach the business prior to
technological advancement. It determines the how technology has changed consumer
behavior and gives them power. It provides marketing strategies to implement
technology to positively affect consumer behavior.
Discussion
Question 1
In the past years the business used to communicate with their customers and share
the relevant information with the consumers by using the traditional forms of
communication tools and techniques. Prior to technological advancement, the business
organizations utilized advertising and used a direct persuasive communication method to
target the buyers and the consumers. Television was used to reach the consumers, and
inform them about quality, price and availability of particular product. Radio was also
used to reach the consumers; newspaper, cinema and magazine were used by the
business organization to reach to their target audience. Personal selling was used widely
by sales personnel to create good relationship with the consumers. Sales promotional
techniques were used to stimulate prompt action from the consumers and influence
greater purchase of a particular product or service (Fowler et al., 2013). The consumers
on the other hand used to reach the business by directly approach them, through retails
stores or reaching to the business via a telephone call.

2
CONSUMER BEHAVIOUR
With the advancement in technology the companies adapted new strategies to
keep up with the consumers. The consumers are more associated in dealing with the
business online through the use of website via Smartphone. The consumers perform
product research online through various researches. The consumers are entitled to view
the products and services offered by the company, they are provided with opportunity to
give their reviews of their experience with the company. Today technology has changed
the way consumers behave. Enhancing the websites of the customer and easy access to
the company’s website attracts the consumer. By creating helpful content and detailed
information on the company website enables the business to gain potential consumers.
Personalization of the business profile and website has become an important determinant
of influence customer experience and influence their behavior. The business needs to
implement strategy to identify the target audience and personalize the content and
product to influence positive consumer response. There is an increased need to enhance
the customer experience. Consumers have become the key to growth and profitability of
the business. The business must be willing to implement change according to the needs,
requirements and demands of the consumers. By taking the advantage of social media
platform, the business can assess the consumer trends and behavior and act accordingly.
Advancement in technology has made it easier for the business to launch online business
at a cheaper rate (Hajli 2014).
Question 2
Consumers are considered to be the king in the present era of marketing and
business. With the advancement in technology the consumers are given power to choose
the retail option as well as overseas shopping which are most convenient to them.