Consumer Behaviour and Insight: Apple iPhone

Consumer Behaviour and
Insight: Apple IPhone
(TASK 2)

Table of Contents
 Introduction
 Compare and Contrast the key differences of the decision-making process
 Different approaches to market research and methods of research
 Evaluation of how different factors influence decision-making and buying
behavior
 Conclusion
 References

Introduction
Consumers are the people who are buying and purchasing products and
services from the market areas for their personal usage and requirement
Consumer behavior is the study of a person, community, society and
organization for their choices of goods and services from the market. The
report is based on Apple which is international technology company that
design, develop and sells consumer electronics in the large market area.