Consumer Behaviour and Insights

Consumer Behaviour and
Insights

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Explanation with analyse of stages of consumer decision making journey for product of
company.......................................................................................................................................1
Explaining importance for marketers to map a path for purchasing along with understanding of
consumer decision-making..........................................................................................................4
TASK 2............................................................................................................................................5
Comparison and contrast of key differences in decision making process of B2C and B2B.......5
Evaluating different approaches related to market research and methods to understand decision
making process in B2C and B2B.................................................................................................7
TASK 3..........................................................................................................................................10
Evaluating how marketers could influence distinct stages of decision making process ...........10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Study of consumer addition to the ways people behave at the time of making purchase of
product which have qualities to satisfy needs is defined to consumer behaviour. It studies actions,
decision-making etc of consumer which drive them for buying and using certain products. It
described the behaviour which can be influenced by diverse factors (Altstiel, Grow and Jennings,
2018). Studying consumer behaviour investigates about individual qualities including
demographics, behavioural variables and so on while understanding wants and consumptions of
targetted people. Tile and Stone Deport is selected organisation for the project. It is medium
sized enterprise which is located in Slough, UK. The company have range of tiles including
Porcelain Tile, Travertine Tile, Luxury Vinyl Tile, ceramic Tile and so on. It is very selective in
its collection as well as only carries what is on latest trend.
The report covers stages that are part of consumer decision making for a product,
importance for marketers to map purchase path along with understanding decision-making by a
consumer. Further, the report evaluates suitable research forms in order to understand process to
make decision by B2B and B2C. At last, it evaluates certain ways or tactics that marketers can
use for influencing decision making stages.
TASK 1
Explanation with analyse of stages of consumer decision making journey for product of company
Behaviour of consumers is predicted by an organisation for understanding what
influences individuals to buy certain commodity together with support particular brand. The
study area emphasis mainly towards motivation, perception, psychology and behaviour which
are influenced by multiple number of factors (Baddeley, 2018). Tile and Stone Deport is leading
medium sized business that have wide variety of tiles which enhances outlook, interior and
exterior of clients' houses and other areas. The entity have effective and competent manpower
which are its essential assets in the external macro environment as it stimulates and encourages
them to recognise existing and potential trends in the industry.
At present, it is analysed that consumers are demanding a tile which can be applied for
various purposes such as counter-tops, decorative wall coverings as well as back splashes. In this
context, Ceramic Tile is the most preferred product of the company. It is made from sand, water
along with natural clay that is widely used for indoor areas in order to cover wall, showers,
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