Hospitality Consumer Behaviour Insight

Hospitality
Consumer
Behaviour Insight

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
(Covered In PPT)........................................................................................................................1
TASK 2............................................................................................................................................1
P3. Examine the stages of the consumer decision- making journey and map a path to the
purchasing for a given hospitality service...................................................................................1
P4. Explore why it is important for marketers to map a path to purchase and understand
consumer decision- making in the hospitality sector..................................................................3
TASK 3............................................................................................................................................4
P5. Compare and contrast the key differences of the hospitality decision- making process in
the context of B2C and B2B, using specific hospitality examples.............................................4
P6. Evaluate the different approaches to market research and methods of research used for
understanding the decision-making process................................................................................5
TASK 4............................................................................................................................................6
P7. How marketers can influence the different stages of hospitality decision making process
giving specific hospitality example.............................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Hospitality industry is a very vast industry and it consist of various products and
services such as lodging, food and drinks, hotels, event planning, travelling and many
more. There are many companies which is dealing in this sector and it is important for
an organisation to provide high quality product and services in order to attract more and
more customers. Company chosen for this report is Holiday Inn. This company is
providing its products and services to different parts of the world and its headquarter is
located in Denhan, Buckinghamshire. Holiday Inn company consist of different product
and services such as food and drink services, hotel or lodging, meeting restaurant
services and so on. This company was established in 1952 and it was founded by
Kemmonds Wilson. This report consist of various factor such as culture, social,
personal, psychological which influences consumers behaviour and consumer trends
due to impact of digital technology. It consist of stages of consumer decision making
journey and map path as well as its importance for marketers. It consist of comparison
between the decision making in B2C and B2B. Different approaches to market research
and methods of research in order to understand decision making process. Apart form
this, evaluation of how marketers can influence different stages of hospitality decision
making marketing process.
TASK 1
(Covered In PPT)
TASK 2
P3. Examine the stages of the consumer decision- making journey and map a path to
the purchasing for a given hospitality service.
Consumer decision making is considered as a journey or a map which helps
them in taking better decision as well as chose more appropriate product as per their
need and wants. There are many factor which have impact on consumer decision
making as well as behaviour. Holiday Inn company needs to analyse as well as
evaluate each and every stage of consumer decision making process so that they can
influence more and more customers towards business as well as influence them to
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