Consumer Behaviour and Marketing Psychology
Understanding psychological factors, learning and perception, individual factors, and the consumer decision-making process in consumer behaviour and marketing psychology.
6 Pages1307 Words32 Views
Added on 2023-01-23
About This Document
This document discusses the consumer behaviour and marketing psychology behind the success of Samsung Corporation and its latest innovation, the Galaxy S10 Plus. It analyzes the need and want of the device, internal and external sources of information, evaluation of alternatives, purchase methods, and post-purchase behavior and satisfaction.
Consumer Behaviour and Marketing Psychology
Understanding psychological factors, learning and perception, individual factors, and the consumer decision-making process in consumer behaviour and marketing psychology.
Added on 2023-01-23
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